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Harmonic Convergence: David Hasselhoff and Ryan Seacrest Team Up

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Ryan Seacrest is poised to produce Tales of the Hoff, an E! comedy starring David Hasselhoff.

In a sure sign of … something… E! is trying to add more scripted programming into its mix. This one will “follow the fictional dark and twisted trials and tribulations of an international icon as he navigates Hollywood and the world of dating after divorce,” according to Variety.

This is fiction?

Dan O’Keefe will write the pilot and exec produce. Seacrest, Hasselhoff and Eliot Goldberg will co-exec produce, along with Chuck Russell, who will also direct.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.