Is iTunes In Trouble?

jos.jpegFirst Vivendi shifted its weight away from Mr. Jobs, and now NBC is following suit. Rivals from MTV and Amazon.com, EMI and Wal-Mart are also nipping at the digital music titan’s heels.

Per Reuters: NBC decided not to renew its contract with iTunes, pulling Battlestar Gallactica and Heroes from the teeny-tiny screen and becoming the second major media company to challenge Apple.

Per the The New York Times: MTV last week said it was going to fold its digital music service into a venture with the owners of the Rhapsody, “as part of a renewed challenge to Apple’s market-leading iTunes store.”

Per the Financial Times: “NBC appears to be embracing a rival. The media group, owned by General Electric, has begun to sell digital downloads through Amazon.com, the online retailer that is gearing up to challenge iTunes.”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.