Alongside a $20,000 reward recently announced by the family of Gavin Smith, the Fox distribution executive who went missing May 1, there is now a separate, larger amount for information that could help authorities solve the brutal murder on May 31 in west LA of chiropractor Dr. Robert Rainey.

At a press conference this morning, the victim’s brother, LA Times media columnist James Rainey, spoke fondly of his sibling and suggested that because the crime occurred in such a densely popular portion of the city, that there are surely people who saw something:

Per NBC Southern California’s coverage of the press conference, the motion for the $50,000 reward was put forward last week at a Los Angeles City Council meeting by Councilman Paul Koretz.

[To contact the LAPD's West Bureau Homicide Unit with any relevant information, readers should call (213) 382-9470 or (877) LAPD-24-7.]

Previously on FishbowlLA:
James Rainey Writes Moving Tribute to Murdered Brother
Random Act of Violence Shatters the World of LAT Media Critic James Rainey