Since launching in 1951, Jet has sought out to be the authority on breaking information in the black community — but this is not your mama’s Jet. Freelancers who fail to do their journalistic due diligence will be swiftly sniffed out.
“If you just send me whatever and it’s not very well thought-out and it makes no sense for my magazine, you’re wasting my time. And I remember that,” says editor-in-chief Mitzi Miller. “A lot of things have changed recently with Jet in terms of our tone and the type of stories that we’re now covering, and I can tell when writers have truly been paying attention and when they’re just like, ‘Oh, I remember when my mom used to read Jet.’”
Since pitching is your one opportunity to make an impression, get to the point of the story succinctly and swiftly, advises Miller. “Make it impossible for me to say no.”
Find out which sections are open in How To Pitch: Jet.