Perhaps Charlie Sheen’s marketing appeal should now be measured by an east coast BBQ restaurant. Especially since his recent antics basically torched one-half of his audience base.

In a Daily Beast article, Maria Elena Fernandez gets the name of a marketing intelligence firm a tad wrong. It should read The Q Scores Company, not The Q Company. Former ABC-TV marketing VP Henry Schafer tells the reporter that although the Anger Management star’s Q score is up, that notoriety has come at a price:

“It looks like from everything that transpired, it was his female appeal that got hit the hardest,” Schafer said. “He’s a complete turn-off to women right now, whereas, back in the day, at the height of Two and a Half Men, he was way above average with female consumers. He’s lost most of his consumer strength with women of all ages and men 35 and older. But young males, 18 to 34, were relatively unaffected by all of his ranting and raving.”

Reps for DirecTV and Fiat, companies that have recently used Sheen as a TV ad spokesperson, dodged Fernandez’s requests for comment about the actor’s personal history of guilty pleas and a restraining order involving real-life companions Brittany Ashfield, Brooke Mueller and Denise Richards.

[Photo of Sheen at July 10 Hollywood Walk of Fame induction ceremony for Slash: s_bukley/Shutterstock.com]