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Latest OC Register Hire Comes to Paper by Way of Chicago

During his 12 years as a copy and layout editor with the Chicago Sun-Times, Christopher Woldt (pictured) got to massage the copy of Pulitzer Prize winning film critic Roger Ebert. Now, as a member of the Orange County Register news desk, he’s performing similar duties.

“I’m only in my fourth week,” he tells FishbowlLA, “but I’d say this is my best headline at the Register so far. It was for a story about saving money by getting massages at massage schools instead of at spas:”

Meeting your kneads for less
Massage schools can loosen you up at prices that won’t rub you the wrong way.

Well done. The final Web version of Courtney Perkes‘ article is slightly different and comes without the sub-head. But on both counts, definitely a neat use of “knead.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.