Posts Tagged ‘Cotton Delo’

First, you find a bureau chief. Then – if you’re lucky and work for a media outlet that still has money in the bank – you go beyond the freelance-stringer frontier and give that bureau chief some full-time local assistance.

Such is the case with Ad Age’s San Francisco operation. After installing Cotton Delo as Bay Area bureau chief, the media publication will add, post-Memorial Day weekend, Tim Peterson (pictured), a journalist plucked from competitor Adweek. Via this morning’s announcement:

It’s been a while since Ad Age has had more than one edit staffer in the Bay Area and we think now’s a good time to crank up our coverage there…

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Big announcement this morning from Advertising Age digital editor Michael Learmonth. The Chicago-founded, New York based publication has added a San Francisco bureau chief, Cotton Delo.

She will be based out of the Crain’s newsroom in the Hearst Building and have a couple of weeks to get settled before the magazine’s Digital Conference in San Francisco September 20. Delo gets the bump just a year after starting out with Ad Age covering the social media beat:

As head of Ad Age‘s San Francisco bureau, Cotton will expand her coverage to Bay Area ad agencies, consumer-focused startups, ad tech and venture capital firms. She will, to put it in old-fashioned journalism terms, “follow the money,” which increasingly flows from the world’s biggest brands to tech platforms such as search, social and video to reach consumers. She’ll also cover the personalities creating change, so expect to see her at meetups, parties and events.

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