It’s been an absolutely insane seven days at TheWrap as a result of the site’s exclusive coverage of Mel Gibson’s December 2011 Costa Rica meltdown. First came the nine-page letter written by Joe Eszterhas, followed yesterday by some frightening audio corroboration, recorded by the screenwriter’s son Nick.
“It’s a phenomenal shift moment for the site,” confirms Sharon Waxman via telephone to FishbowlLA. “We’ve never seen traffic coming in the way it has in the past week.”
TheWrap has registered hundreds of thousands of page views for each Gibson story, while social media shares have been in the tens of thousands. The Gibson coverage has also buffeted TheWrap’s international profile, with lots of UK and German linkage. When we spoke to Waxman, there was a Russian TV station crew setting up at her offices for an interview.
TheWrap’s numbers would be even larger if the audio of a sober (and perhaps severely bi-polar) Gibson had remained exclusive to the site. But because the file was shared, The Drudge Report is linking today for example to a TMZ story (with full credit to TheWrap) about the audio.