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The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews," with Garrett Glaser, former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics.

Time Inc. Reuses Recipes But Cites Sources...Is It Plagiarism?

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Last week we reported how the trend of "reverse-publishing" was catching on at Meredith and Hearst, where the publishing companies were taking online recipes and putting them into "blogazine" format in print. Apparently, when Time Inc. tries something similar, its considered self-plagiarism, instead of just "crowdsourcing."

Consider the recent New York Times article on Time's Health, which re-used some of the recipes from the publisher's other magazine, Real Simple. The same recipes were used, along with the original photography, although nutritional info was added. Health editor Ellen Kunes credited Real Simple as Health's source, and said that the articles weren't free, since they had to be retested and slightly altered to fit Health's standards. If the original source -- again, managed by the same publisher -- is cited, is this different than the content partnerships we see online, like those between Business Insider and Gawker?

Read More: For New and Healthy Recipes, a Magazine Turns to Leftovers -- New York Times

Previously: "Reverse Publishing" Gains Traction at Meredith, Hearst

No Hope For Newsstand Sales?

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According to the Audit Bureau of Circulations, as quoted in The New York Times today, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping).

But this isn't all bad news: the titles that have done well in the past year, that have actually seen increases, are niche titles like Off-Road Adventures, which saw a 483 percent increase in circulation, and Rodale titles like Men's and Women's Health. One reason for this is that these types of print publications cater to a specific die-hard fan that may not be as willing to trade on free content.

Read More: Magazines' Newsstand Sales Fall 9.1 Percent -- New York Times

Levi Johnston Bones Brings Playgirl Back to Print

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Some may say print may be dead...but it can be revived. Case in point: Playgirl, which became web-only just one year ago, is suddenly back in print edition, thanks to the highly anticipated Levi Johnston photo shoot. The father of Tripp Palin, the grandson of former vice-presidential candidate Sarah Palin, Levi's career trajectory has basically consisted of "Get naked, get paid." And while the print Playgirl with Levi consists of no more frontal nudity than its web equivalents, leaked late last fall, it does show how deeply the editors of Playgirl are relying on this particular to inject some interest (and cash) back into their publication.

So why buy the issue at all? Because the cover will become a collector's item, of course!

Read More: Finally! Levi Johnston's Playgirl Cover Revealed -- People

Previously: Playgirl Going All-Web, Blood Surges Back to Playgirl With Johnston Shoot: Former Editor Dishes On Pub's Future

The FishbowlNY Newsstand: Your Morning Glance

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For Web Content, "News" Less Important Than Durability

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David Carr's New York Times' piece yesterday about Demand Media hit home: As someone who has spent their post-collegiate years looking for writing jobs - any kind of writing jobs - seeing Demand's Craigslist posts are unavoidable, and appealing. Not only do they promise the blogger's dream of making by writing about whatever you want, but a chance to work for a completely different type of organization, one that "solves problems, answers questions, saves money, saves time and makes people laugh." Do all that and get paid? Sounds too good to be true. And it is.

As Carr pointed out in his article, rarely do these writers see much money, "The average article pays $15 to $20 - videos pay about $30 - but the company has had no trouble signing up 7,000 steady contributors to bid for the work. (Copy editors make about $3.50 for editing a story.)" So far the company -- founded by Richard Rosenblatt and Shawn Colo -- has managed produce over 1,000,000 articles and YouTube videos that are streamed 2.5 million times daily. Yet unlike say Examiner.com a similar system whereby writers get traffic bonuses that usually pay out in pennies, Demand isn't looking for relevant news content.

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Condé's New Name|National Enquirer|Paid Subs Rise For Women's Mags|Lower Sub Prices Were A Bad Idea|AOL's New Content Chief

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New York Post: Condé Nast has officially dropped "Publications" from the end of its name -- to suggest the venerable magazine publisher is finally emphasizing its digital arm.

Gawker: The debate over whether The National Enquirer should win a Pulitzer for its John Edwards scandal coverage continues.

Folio: Good news: paid subscriptions are up for women's magazines based on data from the second half of 2009.

Ad Age: Maybe cutting subscription prices wasn't such a good idea after all.

Variety: AOL has brought on David Eun as content chief.

Sports Illustrated Cover Too Sexy?

sports-illustrated-ski-olympic-cover.jpgThere's been some minor controversy over the most recent issue of Sports Illustrated, which features Olympic skiing hopeful Lindsey Vonn crouched down in a racing pose.

It's hard to see the problem -- unlike the Sports Illustrated swimsuit edition, the picture isn't blatantly objectifying Vonn as a sexual object -- but there is an element of sexuality in Vonn's skintight suit and taut hindquarters in the air as she skis down-slope. So what do you think? Sexy? Sexist? Or neither?

Read More: Lindsey Vonn's Sports Illustrated cover shot skis into controversy --Los Angeles Times

So Long, And Thanks For All The Fish

me.jpgI can hardly believe I've been trolling this fishbowl we call New York's media scene for nearly nine months. Only recently have I started to feel comfortable among the network of friendly (and sometimes not so friendly) people I have met at parties, conferences, panels, happy hours and events since this spring.

Although I am reluctant to walk away from FishbowlNY, I've been offered a new opportunity that I have found hard to turn down. I am going to work as deputy editor for a new entertainment and lifestyle site that's being launched by b5media later this month, Crushable.com.

And, if you'll indulge me, I'd like to take a moment to thank everyone who has made this experience at FishbowlNY so amazing -- from my mediabistro.com colleagues, to fellow media reporters, to the tipsters, commenters and readers who let me know what's what, for better or worse. Thank you for dealing with me while I complained about the life of a freelancer and told my own story about being laid off, among other things. I hope I was able to inform and entertain.

And, I hope you'll stay in touch. You can keep track of me here

Jon Stewart's Tough Love For Blogs

blogsmustbecrazy.jpgAre there no sacred cows that Daily Show host Jon Stewart won't take on? Fresh off his "Two Days Of Yelling With Bill O'Reilly" tour -- which encapsulated everything the blogosphere loves about Stewart -- the Comedy Central host turned on his cherished fans, calling the titles of many political articles about him "freakishly out of proportion."

Stewart proved his point by taking headlines from Huffington Post, The Raw Story, Crooks and Liars and Newsbusters.org as literal truths, saying "If you followed the stories on these blogs, you would think I was running around town, cutting people from throat to sternum, wearing their skin as a trophy."

Why, it's almost as if he is accusing these sites of being sensationalist in order to draw in readers. That never would have happened in traditional media!

All joking aside, this was still more of a gentle ribbing of his fans than it was a full-scale Stewart attack. More than anything, it let his viewers know that no one, not our current president who he rooted so strongly for during the election, not Rachel Maddow, not even the very blogs that praise his name to the heavens, are safe from scrutiny. Which, actually, is just good reporting.

Watch the video after the jump.

Read More: Morning Vid: Jon Stewart Guts, Eviscerates, Disembowels Blogs --Atlantic Wire

Previously: Jon Stewart: 'Fox News is the Most Passionate and Sells the Clearest Narrative of Any News Organization'

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InStyle Entertainment Editor Jumps To Good Housekeeping

ghk_cvr-lg.jpgCortney Pellettieri, the entertainment editor at InStyle, has been hired for the same role at Good Housekeeping, the magazine's editor-in-chief Rosemary Ellis announced today.

Pellettieri, who will be working primarily from Los Angeles, will be in charge of gathering celebrities for covers and editorial features in the magazine starting March 1.

Prior to InStyle, Pellettieri coordinated celebrity interviews for E! Entertainment channel.

Previously: Good Housekeeping Gets New Fashion Director

Paste Expands

paste_magazine111.jpgWe've mentioned in the past how Paste, the indie music magazine, has managed to stay afloat during a tough year of recession by employing some unconventional means. The founders gathered musicians to put together a benefit album (a tactic they also used recently for the magazine's Songs For Haiti charity), allowed readers to pick a sliding scale of payment, and solicited donations for their publication.

Now it looks like Paste may finally be back in the black with two new hires of assistant editors: Rachel Dovey will be joining the team editing music reviews after a West Coast internship at Wired, and former Paste intern Michael Saba will be now be editing the film and TV sections of the magazine.

Both new editors have relocated to join the Paste team in Atlanta. We're rooting that the publication continues its stream of ingenuity and good business sense.

Previously: Paste Magazine Thrives Through Belt-Tightening, Paste Magazine Helps with Songs For Haiti

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