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Jon Steinberg on The MailOnline’s Plans for World Domination, New Hire Piers Morgan

LunchAtMichaelsIt was a true media mashup at Michael’s today as the joint was jam-packed with famous faces (Katie Couric and Barbara Walters at separate tables; Natalie Morales) and moguls (David Zinczenko), while the usual suspects upped the decibel level to near ear-splitting levels. I had to lean in to catch every word uttered by Jon Steinberg, who joined me for lunch to dish about his new-ish gig as CEO of the Daily Mail‘s MailOnline.com, yesterday’s announcement that Piers Morgan was joining the site and his old guard inspirations in this new-media world.

Diane Clehane and Jon Steinberg

Diane Clehane and Jon Steinberg

I suggested Jon and I do “Lunch” after I interviewed him earlier this year for a Gotham cover story I was doing on New York City’s most powerful millennials, for which he talked about his role in creating  BuzzFeed as its president and chief operating officer. During Steinberg’s tenure, BuzzFeed became a global brand and went from a staff of 15 to more than 500. Turns out our chat was fortuitously timed. Days before the story was set to go to press in May, Jon announced that after four years at the helm of the social news and entertainment site, he was stepping down to pursue his next big adventure. “Having built this place with Jonah [Peretti, BuzzFeed’s founder and CEO] and the rest of the team, I want to go through that rush again, and there is a certain amount of freedom that I want,” he said at the time. Since when we spoke for the Gotham piece, he’d told me he believed “freedom and independence are the new status symbols,” I was eager to see what his next move would be. A short time later, he announced he was joining MailOnline as chief executive officer of North America. Today he arrived fresh off the set of CNBC, where he appears three times a week as a contributor on Squawk on the Street. Said Jon of his television gig: “I love it because they operate it like a startup. They had the idea for it and just weeks later, it was on the air. It’s a great team.” But clearly, he’s even more enthusiastic about his top spot at MailOnline. “I wasn’t the CEO before and that’s something I’ve always wanted. I get to make a lot more decisions now,” he told me today, between bites of chicken paillard. And he’s making plenty. Read more

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Late Delivery | Book Smarts | Two Winners

USPS logo GPRNewser: The post office has reached an agreement with Amazon to deliver groceries. The post office apologizes in advance for all of your produce being rotten.

GalleyCat: In an effort to make you depressed, The National Book Foundation has honored five authors under 35 years old.

TVNewser: PBS and CBS News were the big winners at the News and Documentary Emmys.

Joyce Maynard Tells an Old Tale to a New Audience

JoyceMaynardNYTMagCoverIt’s been recounted, richly, a number of times prior. A scrambled assignment to cover a Miss Teen America beauty pageant for Seventeen magazine; an unlikely April 1972 New York Times Magazine first-person cover story; the romance with J.D. Salinger that immediately followed.

But chances are most readers of Yahoo Beauty are too young to have heard it before. And so, Joyce Maynard‘s column “How I Got to Be a Magazine Cover Girl (Without Any Makeup)” will introduce a whole new set to the wistful details and her retrieved life lesson:

In the 42 years since, I have never stopped doing this thing I love. And I slowly learned a valuable lesson, though a painful one: to let no one – however revered and famous, however celebrated and important – tell you who you are, or what you can or cannot do or become. Let no one tell you that the story you have lived is a story you cannot tell.

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David Cronenberg Brings His Debut Novel to Brooklyn

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The advance reviews for David Cronenberg‘s debut novel Consumed are impressive. And befitting the pedigree of the author, they come from such folks as Stephen King, J.J. Abrams and Viggo Mortensen.

Cronenberg will be in town tomorrow night for a free book signing and reading at St. Francis College in Brooklyn. The event, which is being co-presented by Book Court, starts at 7 p.m at Founders Hall. The filmmaker’s latest protagonists are, per usual, of the moment:

The story of two journalists whose entanglement in a French philosopher’s death becomes a surreal journey into global conspiracy.

Stylish and camera-obsessed, Naomi and Nathan thrive on the yellow journalism of the social-media age. They are lovers and competitors — nomadic freelancers in pursuit of sensation and depravity, encountering each other only in airport hotels and browser windows…

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Country Living and HuffPost Add to Teams

A couple Revolving Door items for you this afternoon, involving Country Living and The Huffington Post. Details are below.

  • Charlyne Mattox has been named Country Living‘s food & craft director. She most recently served as Real Simple’s senior food editor. While at Real Simple, Mattox was nominated for a James Beard Foundation award for Food Coverage in a General-Interest Publication. She begins October 20.
  • Ali Watkins is joining HuffPost Politics as a reporter covering national security and politics. Watkins comes to HuffPost from McClatchy DC. She also starts October 20.

Wired and USC Launch Online Masters Class

Wired_logoWired is teaming up with USC to launch an online Master’s degree in integrated design, business and technology. The goal of the course is to “educate creative thinkers and technologists to better equip them to transform the world of industry and enterprise,” according to a release.

“We’ve been thinking for years about what a university curriculum with WIRED would look like, and now we have a chance to build it with a terrific partner,” said Wired’s editor-in-chief, Scott Dadich, in a statement. “Taking the best from USC and Wired, we can teach discipline and disruption, business fundamentals, and the very latest innovation models from Silicon Valley. This is going to be thrilling.”

Students who sign up for the course will have access to Wired’s headquarters and its editors and writers. The first offering of the degree will come in the 2015/2016 academic year.

Quentin Tarantino, Movie Theater Owner

It’s the best succession imaginable. After helping Los Angeles repertory house the New Beverly Cinema for years as a silent partner (and owner-landlord since 2007), filmmaker Quentin Tarantino has taken over the operation of the mid-city enterprise and is officially launching himself for the next few months as the joint’s chief programmer.

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He talked to Elvis Mitchell about the first wave of big-screen goodies on the latest episode of weekly KCRW-FM program The Treatment. Columbia Pictures, as a reward for the box office performance of Django Unchained, gifted Tarantino with a remastered print of the late Paul Mazursky‘s classic Bob & Carol & Ted & Alice. Mazursky even did the color correcting. The new print will be shown tonight and Thursday as part of a special two-day tribute to Mazursky, on a double bill with Blume in Love:

“We played this double feature at the New Beverly about two years ago, and Paul Mazursky showed up,” Tarantino tells Mitchell. “I was there, and we had an impromptu question-and-answer session. It ended up being crazy illuminating, really, really lovely.”

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Brooklyn Blogger Competes on Sports Jeopardy!

AlexDeFrankPicIn the middle of the contestants’ panel for Episode #2 of Sports Jeopardy! is nascent Brooklyn sports blogger Alex DeFrank. Following each episode’s TV airing, the competitions are posted to Crackle on Wednesdays.

DeFrank’s patter-portion with host Dan Patrick addressed an age-old cliche about bloggers:

“Here’s the problem with sports bloggers,” suggested Patrick. “Everybody says you’re guys in your underwear, in the basement. True?”

“I thought you said there was a problem?” DeFrank joked back.

“I’m jealous!” exclaimed Patrick.

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Crain’s 5boros Debut Highlights Pizza, Yoko Ono

The most intriguing aspect of “5Boro Pizza Tour,” one of the articles in this week’s Fall 2014 debut of quarterly print magazine Crain’s 5 Boros, is the author. The piece was written by Thrillist New York editor Andrew Zimmer as part of a special partnership with the new Crain’s consumer lifestyle publication.

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Ditto for “John Lennon Bus Visits 5 Boroughs.” In that case, the Web-only byline belongs to the founder and executive director of the John Lennon Educational Tour Bus, Brian Rothschild.

Overseeing the spinoff, day-to-day, is Crain’s New York Business deputy managing editor Valerie Block. From this week’s launch announcement:

Crain’s 5boros, with an initial circulation of 25,000, will serve as a trail guide for urban explorers eager to discover the city’s new vibrancy. “5boros readers are supremely interested in pursuing their hometown more fully, from the little shop around the corner to the last stop on the subway map,” Crain’s New York Business and 5 Boros editor Glenn Coleman wrote in the premiere issue. “They are New Yorkers who embrace the ever-changing nature of the city’s five boroughs.”

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NY Times Mag Adds Tamar Adler

Despite massive newsroom cuts at the New York Times, the Times Magazine continues to grow as it gears up for a relaunch. Tamar Adler  — author of An Everlasting Meal: Cooking With Economy and Grace and a Vogue contributor — is joining the Times Mag as a contributing writer. Adler will contribute to a food column along with other writers, including Mark Bittman and Sam Sifton.

Adler is the just the latest addition to the Times Mag, as editor Jake Silverstein reshapes it in his vision. The glossy recently added Emily Bazelon and Bill Wasik, and Silverstein has cut some unpopular features while adding new ones.

The revamped Times Mag doesn’t debut until next year, but some changes are already here. Adler’s first column will be available in this week’s issue, along with the new essay feature, “First” (the inaugural edition was written by Mark Leibovich).

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