Lydia Leavitt

Boston, MA USA
8 Years Experience

Professional Experience

An experienced journalist (Forbes, The Next Web, TechCrunch, Engadget, etc.) with extensive experience in social, advertising, and editorial campaigns. Currently working as a creative content strategist to create and package meaningful consumer content in editorial, social and marketing environments. I help brands build community ecosystems through content, partnerships, and activations.

Expertise

Content Editor (online) 8 YearsWriter 4 YearsSocial Media 8 Years

Specialty

Entrepreneurship 4 YearsTechnology 8 YearsBeauty 2 Years

Industries

Marketing (in-house) - Small to mid-sized corp. cl 3 YearsOnline/new media 4 YearsAdvertising agency 4 Years

Media Client List (# assignments last 2 yrs)

  • Engadget (10+)
  • TechCrunch (10+)
  • Forbes (3-5)

Corporate Client List (# assignments last 2 yrs)

  • Pantene Pro-V (10+)
  • Qualcomm (10+)
  • T. Rowe Price (10+)
  • KPMG (1-2)
  • Lean Cuisine (1-2)

Associations

Women in Tech Women 2.0 Women in Media

Technical Skills

HTML

Foreign Language Skills

French, Spanich

Computer Skills

Microsoft Suite (Excel, Word, PowerPoint) Blogging & CMS platforms (Drupal, Wordpress) Social Tools (Tumblr, Twitter, Facebook, Pinterest etc.)

Equipment

Laptop Voice recorder

Work Permits & Visas

US only

References

Reema Mitra, Edelman, mitra.reema916@gmail.com Crissie Fuller, Devries Global, fuller.cris@gmail.com

Docu-Style Film & Video

Docu-Style Film: Qualcomm Spotlight on Startups
(Qualcomm 1/7/2013)
docu-style editorial film series focused on invention and innovation with an emphasis on mobile. See full series here: https://www.youtube.com/user/QualcommSpark
Episode Film: Pantene New Hair, New You
(Pantene 2/10/2014)
Armed with a celebrity stylist and some hairspray, in this series, Pantene hits the streets to ambush women getting ready for a big event like a 25th birthday bash or brand new job.
Trend & How-To Film: Pantene Red Carpet Makeovers
(Pantene 3/6/2014)
Taking trends directly from the red carpet to YouTube in real-time, these videos were based on celebrity looks on the big night.
Episodic Film: Pantene Two Takes on a Trend
(Pantene 3/17/2014)
Made in partnership with Conde Nast, this episodic video series puts two looks to the test in this part trend, part how-to based film.

Writing Samples

Forbes: Sochi Is The First Truly Connected Olympics
(Forbes 2/18/2014)
Preparing the Russian subtropical city of Sochi for the Olympic Winter Games was no small feat. More than 40,000 athletes, staff and journalists will arrive over the course of the 2014 Winter Olympic Games, which kicked off Feb. 7. Besides the city's obvious logistical and security challenges...
The Next Web: How to create a great startup blog and stand out from the competition
(The Next Web 12/28/2014)
Blogging is like the modern day welcome mat, showing passers-by that someone is home and will probably answer the doorbell if you ring it. For startups, this is particularly important as you strive to establish your voice and brand point of view. Beside giving your startup a platform...
Engadget: IBM's THINK Exhibit invades NYC, aims to inspire (video)
(Engadget 9/30/2011)
Leaving the confines of a Manhattan apartment, Lincoln Center has the uncanny ability to make one feel dwarfed. Home to the performing arts and haunt to New York City's glitterati, the landmark received the IBM makeover as part of the company's THINK exhibit -- an interactive installation designed..