Today on the media- bistro.com Morning Media Menu podcast, host Jason Boog of GalleyCat and special guest host Joe Ciarallo from PRNewser welcomed author Shani Petroff, who has penned the four-book Bedeviled series about a teenage girl whose father is the devil.

“[My books are] supernatural for the younger sister,” Petroff said, noting that girls that are not quite old enough for Stephenie Meyers‘ Twilight series are the ideal audience for her Bedeviled series.

Petroff also spoke about some of the challenges facing the publishing industry and some of the publicity she’s been doing for her series. She also offered some advice for writers looking to get published.

“Stick with it,” she said. “For me, Bedeviled was not the first thing I wrote but it is the first thing that got published, and I’m really excited about it. But if I had given up after the first thing I wrote, I wouldn’t be where I am right now. So I think the first thing is just believing in your stuff and following through and keeping at it.”

Also discussed: today’s big media headlines, including Twitter’s $100 million in venture capital funding and the growth of paid iPhone apps.

You can learn more about Petroff and her first Bedeviled book “Daddy’s Little Angel” at www.ShaniPetroff.com.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.