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A Look at The New Yorker’s Apple Ads

By Chris O'Shea on October 7, 2011 2:26 PM

Before you yell “I’m sick of Steve Jobs coverage!” and punch your computer screen, let us explain. Yes, this has to do with Apple, but it’s not some sappy tribute, and you’re probably going to regret breaking your laptop anyway.

The New Yorker has dug into its archives and fetched some interesting and hilarious Apple ads, like the one on the right, which was found in a 1984 issue.

In this ad, Apple offers to let you take home one of their computers for free because, “The hard part of taking home a Macintosh isn’t learning how to use it. The hard part is bringing it back.” Not bad.

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