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Adweek‘s Morrissey Talks Declining Ad Revenue On The Menu: “Is This Cyclical Or Structural?”

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Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Adweek digital editor Brian Morrissey, who talked about the work he does for the Adweek Web site aggregating blogs written by members of the industry.

Morrissey also spoke about the news that advertising is down and will most likely be down for years to come. “The big question for advertisers is…is this a cyclical thing or is this a structural thing?” Morrissey said. “If it’s a cyclical thing, advertising will be rebounding…and it might be a little worse than something the industry has been through before but it will rebound…But advertising might become a smaller piece of the economic pie. And that’s a bigger deal, because that’s a structural change.”

Also discussed: advertising in China, Michael Phelps‘ new post-marijuana allegations ad for Subway and The Washington Post‘s salon scandal.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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