TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Another Green Issue

fortune_green_patagonia.jpgIt’s now clear that having a “green” issue is the trendiest thing in magazine publishing — that is, other than the ubiquitous Obama cover. The latest: Fortune, which slapped another green biz favorite, Patagonia founder Yvon Chouinard, on its cover. (Oddly, the issue includes a decidedly “un-green” Lexus ad featuring a clear plastic inlay.)

In his editor’s note, managing editor Andy Serwer managed to segue from the “environment” to his injury-prone editorial staff:

Tim [Smith] slipped on ice three feet from his back door. His left quadracep tore off the patella. His medial collateral ligament was torn as well.

Not sure what slipping on ice has to do with global warming or “green” business, but Serwer says Smith is now “recuperating comfortably at home with a batch of prescription pharmaceuticals and a nice bottle of Saint-Emilion.”

TRENDY/GREEN COVERAGE:

  • Governator Goes Green, Bumps Gore Off Cover
  • SI Goes Green
  • Green Envy: Another Enviro-Friendly Title To Launch
  • The Greening of Al Gore
  • The Greening of, Well, Everything
  • Mediabistro Course

    Food Blogging

    Food BloggingTurn your culinary passion into a successful food blog! Starting October 27, Carissa Chesanek, the Miami Editor for Zagat Miami, will teach you the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. You'll create an engaging food blog complete with a mission statement, posts, and content plan for success. Register now!