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Another Green Issue

fortune_green_patagonia.jpgIt’s now clear that having a “green” issue is the trendiest thing in magazine publishing — that is, other than the ubiquitous Obama cover. The latest: Fortune, which slapped another green biz favorite, Patagonia founder Yvon Chouinard, on its cover. (Oddly, the issue includes a decidedly “un-green” Lexus ad featuring a clear plastic inlay.)

In his editor’s note, managing editor Andy Serwer managed to segue from the “environment” to his injury-prone editorial staff:

Tim [Smith] slipped on ice three feet from his back door. His left quadracep tore off the patella. His medial collateral ligament was torn as well.

Not sure what slipping on ice has to do with global warming or “green” business, but Serwer says Smith is now “recuperating comfortably at home with a batch of prescription pharmaceuticals and a nice bottle of Saint-Emilion.”

TRENDY/GREEN COVERAGE:

  • Governator Goes Green, Bumps Gore Off Cover
  • SI Goes Green
  • Green Envy: Another Enviro-Friendly Title To Launch
  • The Greening of Al Gore
  • The Greening of, Well, Everything
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