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Felicia Pride

Reader’s Digest Announces New Human Resources Exec

Susan Cummiskey has been named senior vice president, global human resources for Reader’s Digest Association effective March 13. She will report to president and CEO Bob Guth and serve on the company’s executive committee.

“Susan is a highly respected human resource professional, with a background virtually tailored to our needs. We are very pleased to have her on board the RDA team,” said Guth. “Her deep experience in the global business environment as well as her expertise in refocusing resources will be critical as we concentrate on our core businesses and simplify and strengthen our organization.”

Cummiskey joins RDA from her practice as a leadership coach and human resource consultant, which she began in 2011. Prior to starting her own firm, Cummiskey was senior vice president, human resources, for Bowne & Co, Inc. (now part of RR Donnelly & Sons).

Bloggers: FITNESS Magazine is Looking for You

FITNESS magazine is looking for the best lifestyle bloggers around the country for its first-ever Fitterati Blogger Awards. Winning bloggers will appear in an upcoming 2012 issue  and will be invited to contribute to the magazine’s website.

Readers can cast their ballots for their favorite blogger or nominate one. There are six different categories: Best Healthy Living Blog, Best Running Blog, Best Healthy Eating Blog, Best Motivational Blog, Best Personal Trainer Blog, and Best Weight Loss Blog. Voting will run through April 12, 2012 and winners will be announced on in May 2012.

Each category will have two winners: Readers’ Choice (the popular vote) and Editors’ Pick (hand-selected by FITNESS editors).

The Fitterati Awards are open to personal blogs run by one or two people, not media outlets.

New VP at MSLO

Laura Petasnick has been named vice president of integrated sales for Martha Stewart Living. Petasnick will be responsible for developing integrated programs and will report to publisher Peter Medwid.

Prior to MSLO, Petasnick was at Rodale, where she served as publisher of Prevention and, overseeing advertising and marketing for the magazine and its companion website. Prior to Prevention, she was advertising director at Vogue, where she was responsible for the beauty, health and auto categories. She has also held several posts at Time Inc., becoming vice president, corporate sales, overseeing corporate accounts in beauty and fashion while also creating and selling integrated programs across the company’s magazine brands.

“Laura has a terrific track record in developing integrated programs, plus the perfect background as we expand what we do with beauty and fashion brands,” said Medwid.  ”She’ll be an important asset as we connect our clients with our engaged audiences across all Martha Stewart Living platforms.”

Women Need More Free Time Says Real Simple Study

Real Simple commissioned a national survey about women and time. Because, just in case you didn’t know, most of us feel like we don’t have enough of it. Ever.

The study “Women & Time: Setting a New Agenda,” designed by Families and Work Institute surveyed about 3,200 American women between the ages of 25-54 in October and November of 2011.

It revealed that much of the time pressure that women feel is actually self-imposed.

The top culprits: poor delegating and not letting go of control.

To help contextualize the study, Real Simple held a breakfast this week at the Time & Life Building in New York City that featured a panel of super accomplished, super busy women (pictured above from L to R):

TIME senior editor Ruth Davis Konigsberg
ABC News correspondent Claire Shipman
Yale Law professor and author of Battle Hymn of the Tiger Mother Amy Chua
founder & CCO of Bobbi Brown Cosmetics Bobbi Brown

The panel was moderated by Real Simple managing editor Kristin van Ogtrop (pictured far right). “There is a startling connection between scheduling free time and happiness – and an equally startling connection between the ability to delegate and happiness,” said van Ogtrop. “We hope these findings will spark a national dialogue to help women everywhere reclaim their free time and use it in a way that will ultimately make their lives better.”

For Brown, finding more time required an attitude adjustment where she enjoyed the little things. She recommended that everyone rent the movie Click (yes the one with Adam Sandler) to help put the whole time thing into perspective.

Chua said that declaring that she was bad at a lot of things has been very liberating. She outsources the things that she isn’t good at as well as those things she doesn’t enjoy, like grocery shopping.

Read more

Complex Media Acquires Social Networking Platform SuperGlued

Complex Media  has acquired SuperGlued, a social networking platform where concertgoers gather to share and discuss live music experiences.

SuperGlued’s co-founder Rush Doshi has joined Complex Media to lead SuperGlued’s product and audience development initiatives. Prior to SuperGlued, Doshi spent 10 years working on product and marketing initiatives at AOL, Meetup, BlackPlanet and Bolt.  He also served as a digital media consultant for Comcast Interactive, XM Satellite Radio and Time-Life Music.

Launched in 2009, SuperGlued was recently named to Billboard magazine’s top 10 startups of 2011.

Promotions Abound at Vanity Fair

Vanity Fair vice president and publisher Edward J. Menicheschi announced a number of sales-management promotions at the magazine.

Amber Estabrook has been promoted to the newly created position of associate publisher, luxury. For the past three years, Estabrook has been a member of the magazine’s management team as an advertising director. This new position focuses more on luxury advertising—a growth category for the publication.

Bill Mulvihill has been promoted to advertising director. He joined the magazine in 2011, as the advertising director, sales development. In his new role, he will direct sales activity across multiple categories.

Susan Naci has also been promoted to advertising director. Previously, she held the position of advertising director, beauty. Now, Naci will oversee multiple categories including beauty, fashion, luxury, and retail.

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TheStreet Gets New CEO

TheStreet has appointed Elisabeth DeMarse as chief executive officer and president, effective today.  She is also joining the company’s board of directors.

“We are thrilled to announce that Elisabeth will be leading the company in the next phase of its growth,” said Woody Marshall, chairman of TheStreet.  “Elisabeth is an ideal fit for this key role at the company – a highly experienced and tremendously skilled digital media executive with a deep background in the financial information vertical.  We look forward to Elisabeth providing both strategic vision and a proven ability to execute, and taking TheStreet to a new level of success.”

DeMarse previously served as CEO of Bankrate and after a long career at Bloomberg.

“TheStreet has a fantastic collection of assets,” said DeMarse.  “It is a pioneer in the field with a strong and recognized brand and has a unique position as a nimble, independent, purely digital player in a high-value media vertical.   The demand for trusted financial information, news and advice has never been stronger. TheStreet’s strong balance sheet, plus the favorable operating characteristics of the subscription and media models, are a winning platform for growth and delivering shareholder value.”

“I’d also like to express again our appreciation to Daryl Otte, who has served as our chief executive officer since 2009 and as a director since 2001,” added Marshall.  “In the past three years, Daryl has put in place many of the foundations for the company’s future growth, and we wish him well.”

Nick Denton Says Gawker’s Standards of Publication Are Lower

NBC News correspondent Jamie Gangel recently interviewed Gawker’s Nick Denton for Rock Center.

Gangel presented Denton with words most often used to describe Gawker to find out whether he agrees or not.

Here’s part of that exchange:



Nude photos of private parts
If it’s interesting

Read more

Time and Foursquare Partner for 2012 Political Conventions

Since everyone is eagerly awaiting this year’s 2012 political conventions, publications are looking for fresh ways to engage readers.

During the conventions, attendees who follow Time on Foursquare will be able to unlock badges that will give them access to a curated list of suggested venues and events, in addition to tips from Time’s political reporting team. will broadcast updates from newsmakers and well-known figures as they check-in on Foursquare and provide a visualization of convention activity for those of us who won’t be attending.

In the past, Time has used Foursquare to attach magazine covers to historical locations around the U.S. and will use the platform to report from SXSW this year.

AOL Pulls Out of Rush Limbaugh’s Radio Show

AOL is the latest advertiser to pull dollars from The Rush Limbaugh Show in response to his verbal attack on Georgetown law student Sandra Fluke, whom he called a “slut” and “prostitute” because she supported health insurance coverage of contraception.

“At AOL one of our core values is that we act with integrity,” Maureen Sullivan, an AOL spokeswoman said to the Huffington Post. “We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show.”

Here’s part of Limbaugh’s apology, if you want to call it that.

I think it is absolutely absurd that during these very serious political times, we are discussing personal sexual recreational activities before members of Congress. I personally do not agree that American citizens should pay for these social activities. What happened to personal responsibility and accountability? Where do we draw the line?

Today, Fluke appeared on The View and said:
“I don’t think that a statement like this issued, saying that his choice of words was not the best, changes anything, and especially when that statement is issued when he’s under significant pressure from his sponsors who have begun to pull their support.”