In today’s Media Ink column, New York Post’s Keith Kelly discussed Bauer Media Group’s plan to roll out ID magazine later this year. ID, which stands for Ideas and Discoveries, targets male readers interested in science, nature, and psychology.
Bauer has tapped VP of new media, Sebastian Raatz, as ID‘s launch editor and group publisher of Bauer’s women’s titles, Greg Slattery, will serve as the launch publisher. Slattery said he is not concerned about potential advertising difficulties when releasing the new magazine:
“Bauer has had success in launching a variety of magazines in different economic times [...].”
The male-oriented ID deviates from the norm at Bauer. The group currently manages Life & Style, In Touch, First for Women, and Women’s World – all publications geared toward the fairer sex. ID is scheduled to debut on Dec. 10 and will roll out six issues per year at $4.99 a copy.