TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Billboard‘s Bill Werde: ‘If You’re Gonna Write About Music, You Better Love It’

Think you’ve got it bad as a writer? Try being a music journalist when not one, but two of the industries you rely on are struggling.

“If you want a career writing about music, my advice to you would probably be medical school, maybe law,” joked Billboard editorial director Bill Werde in our @MediaBeat interview. “Music journalism was one of the hardest hit forms of journalism, I think, because once upon a time, you really needed a critic to tell you if you wanted to spend money on an album… Obviously today, you can hear everything all the time, usually even before it’s released.”

Watch the full interview for @bwerde‘s tips on scoring that Beyonce byline, and to find out why the  Kanyes of the world are making his job (and Matt Lauer‘s) just a tad more, well, interesting.

You can also watch this video on YouTube.

Part 2: Billboard‘s Bill Werde Takes On Idol, Reality TV
Part 3: Bill Werde: ‘iTunes’ Success Does Not Equal Billboard‘s Detriment’

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!