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Chicago Blackhawks Score with Classy Boston Globe Ad

The Bruins’ run at the 2013 Stanley Cup was book ended by a pair of historically improbably third periods: their Game 7 OT comeback against the Leafs, down 1-4; and their Game 6 finals regulation-time loss to the Blackhawks, after being up 2-1 with minutes to play.

Today, on page A9 of the Boston Globe, there is another hockey surprise. An open letter to the Bruins and city of Boston subtly connected to the recent Marathon bombings. An excerpt:

“From Boston’s political leadership to every member of the Bruins organization, from the players to the people on the streets, you demonstrated respect, good sportsmanship and a genuine love for the great game of hockey.”

The letter is signed by Rocky Wirtz, chairman of the Wirtz Corporation, and John McDonough, president and CEO of the Blackhawks. Bravo. Poynter has the full letter.

P.S. In just over an hour from press time (11 a.m. CT), Chicago is set to celebrate the Stanley Cup win with the traditional parade.

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