Google Glass is stupid. If you wear Glass, there is a 100 percent chance you will lose friends. The tech blogs and Google won’t tell you this, which is why we are. FishbowlNY cares about you. Now with that being said, we understand why brands want to get in on Glass. Nothing wrong with trying to profit off of idiots. This is exactly why Elle has created an app for Glass.
Elle’s app is significant because this is a pioneering effort. Hearst is now the first magazine company to create and launch a Glass app. The details are a bit vague as to what, exactly, the Elle app will do, but here’s what Hearst had to say about that:
Elle Glassware curates the best content from Elle’s most widely read and shared sections online, including Elle Dispatch, a fashion and culture news blog that provides read-aloud excerpts and bundled photos and video; daily fashion inspiration from Street Chic; magazine-like photo Lookbooks that Glass users can swipe through; and horoscopes, which allow the user to change astrological signs within the Glassware. While using the Glassware, users can share articles and photos with contacts and create reading lists and shopping wish lists that can be revisited later from a mobile or desktop device.
Okay, the last part — taking pictures of things you want to buy while using Glass — is sort of cool. But let’s be honest, you can already do that with your phone. We know, “Glass is way different than that!” Sure, sure it is.
We support Elle’s decision to launch a Glass app, but please understand we will never support using Glass. But hey, to each his own.