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Elle Relaunches Elle Accessories

Elle is relaunching Elle Accessories, which originally debuted in 2005, but went on a hiatus in 2008. The new version will come packaged with the October issue and be available on newsstands September 18 for $4.95.

The updated title will include content from elle.com and its various social media platforms. To coincide with the launch, Elle’s website will include a “shopable accessories database.”

“Accessories are fundamental to how Elle covers fashion,” said Robbie Myers, editor-in-chief of Elle. “Elle Accessories will bring our accessory-obsessed audience the latest trends, shopping, and news through the varied lenses of our editors.”

Sounds great, but why, exactly, is Elle relaunching the magazine?¬†According to its research, Americans spent about $36 billion on accessories last year. That’s a hell of a lot of scrunchies.

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