But Gawker’s fierce commenters turned the gun on Nick Denton‘s flagship site.
“Gawker media is not exactly a Rainbow,” wrote one under the nom-de-commentaire, birthdeath. “Pot, meet kettle.”
“No, not a rainbow. But for what it’s worth and since you asked, 1/3 of our masthead (at this site, not company-wide) is not white,” Cook replied.
Wrote another commenter: “I’m sure the difficulty in having more people of color at sites like Buzzfeed and Gawker is that they only want to pay people under 40,000 a year….and they want them to live in NYC and be super trendy etc. So who can afford to live like that? Trust-fund, predominately white, babies of course. See: Lena Dunham’s character in ‘Girls.’”
So, was Cook race-baiting for clicks, here? Or was he making a fair observation? Tell us in the comments below.