Gawker, The Business Insider Join Forces

This morning we noticed something strange: a Gawker post written by someone named The Business Insider. Some digging revealed the exact same post written by Nicholas Carlson, a former Gawker employee, on Business Insider’s Silicon Alley Insider.

Carlson confirmed to FishbowlNY that this article — which cites an anonymous source claiming AOL CEO Tim Armstrong and Time Inc. CEO Ann Moore met recently to discuss a join spin-off of Time Warner — was part of a new partnership between the two Web companies. The article’s subject matter and tone make it a perfect pick up for Gawker, and we’re told this is the first time the site has republished a Business Insider story, although TBI has been picking up Gawker pieces since last month.

Now the question remains, beyond clicks, is there any other benefit to either side in sharing content?

Related: Gawker Launches Open Forums

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.