It’s all about his early career days in Chicago. He used to make sales house calls from 7 a.m. to midnight. And just as he was gaining a foothold in the radio sales business, there was this memorable poker table experience:
I found myself in a Liars Poker game at the Corona Café, a restaurant and bar frequented by agency buyers and radio and TV AEs and managers. There were about six of us in the game and after about five or six calls, I called 11 sevens and I was challenged by Larry Divney, whom I didn’t know but quickly learned that he was the sales manager of ABC-owned WLS.
Earlier in the evening, I found out that he had an open sales position that he was interviewing for and that he was looking for an experienced agency seller. When I won the hand, I told him to keep his money in return for an interview.
Although Divney told Bouloukos to keep the money, it got the young gun’s foot in the door and sparked a round of interviews that eventually landed him the job. By 1979, George B. had risen to the ranks of WLS GM. Put that in a song, Lady Gaga!
[Photo courtesy CBS Radio]