EIC Cindi Leive tells the Fashionista editorial director that work begins on the issue pretty much right after September of the previous year. Discussions to get proven cover girl Jennifer Aniston on the front of September 2013 began a little later, in January. Leive says that reality TV, social media and even things like the 2009 documentary The September Issue have all helped raise the PR profile of Month #9:
“I think the average woman, the average magazine reader understands that the September issue is a big deal,” Leive says. “The fact that people are tweeting at me, ‘Who’s going to be on the cover of your September issue?’ That level of hunger would not have existed five years ago.”
Lots more good stuff in the Fashionista piece about the magazine’s “very girlfriend-y personality,” including how Glamour chose the location of Aniston’s LA cover shoot, why they went with something other than the usual pink font on the front and Leive’s only feedback to actress Olivia Wilde on her op ed about turning 30.
Previously on FishbowlNY:
September is Great for Several Condé Magazines