Kimberly Lau, a veteran of Hearst, is joining The Atlantic as Vice President and General Manager of Atlantic Digital, a new role at the company. Lau had been with Hearst Magazines since 2006, most recently working as Vice President of Business Development.

At The Atlantic, Lau will work with both its editorial and sales teams. She will actively seek out brand expansion opportunities, form new business partnerships, help guide mobile and video product development and explore syndication platforms.

“We are incredibly lucky to have a talented digital native like Kim join the award-winning Atlantic Digital team. Kim has been a rising star at Hearst and we’re eager to bring her strategic thinking and entrepreneurial spirit down to Atlantic Media,” said M. Scott Havens, Senior Vice President of Finance and Digital Operations.

Lau begins on June 15.