FishbowlLA FishbowlDC SocialTimes MediaJobsDaily more TVNewser TVSpy GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Henry Luce and the Beginning of Time

Fast Company recently took a look at Henry Luce, the co-founder of Time Inc., and the origins of its flagship title, Time, and its worth a read. The piece by Steven Rosenbaum examines how Luce first imagined Time – a weekly news source for the middle and upper class – and the method by which the magazine achieved that:

As Luce biographer Alan Brinkley tells the story–there were sliced-up copies of The New York Times and piles of foreign magazines everywhere around the offices. Luce’s idea, and that of his business partner, Briton Hadden, was to condense all the news busy people needed to know into one weekly read.

In other words, Time started as a blog, much like FishbowlNY. It aggregated news, briefly analyzed it, and put it all in one spot.

Rosenbaum notes the irony here: Now the very system that brought Time along threatens to destroy it.

Of course, FishbowlNY doesn’t agree that magazines and blogs can’t coexist, it just takes a little finagling, some patience, and a method to the madness. Or a madness to the method, either way.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.