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Henry Luce and the Beginning of Time

Fast Company recently took a look at Henry Luce, the co-founder of Time Inc., and the origins of its flagship title, Time, and its worth a read. The piece by Steven Rosenbaum examines how Luce first imagined Time – a weekly news source for the middle and upper class – and the method by which the magazine achieved that:

As Luce biographer Alan Brinkley tells the story–there were sliced-up copies of The New York Times and piles of foreign magazines everywhere around the offices. Luce’s idea, and that of his business partner, Briton Hadden, was to condense all the news busy people needed to know into one weekly read.

In other words, Time started as a blog, much like FishbowlNY. It aggregated news, briefly analyzed it, and put it all in one spot.

Rosenbaum notes the irony here: Now the very system that brought Time along threatens to destroy it.

Of course, FishbowlNY doesn’t agree that magazines and blogs can’t coexist, it just takes a little finagling, some patience, and a method to the madness. Or a madness to the method, either way.

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