Yesterday’s column by Larry Dobrow was anything but kind to Time Inc. title InStyle. Calling the magazine “stale” “semiliterate babble,” the Advertising Age journo manages to eviscerate the 424-page March issue of the magazine, and in doing so raises some interesting questions. If it’s true that InStyle has just become a thick imitation of its competitors (Glamour, Lucky), than how come it remains one advertising feather in Time Inc.’s cap? Even if the magazine did, say, ripoff Esquire with its augmented reality cover, InStyle has managed to conform itself to whatever is selling in the market. And while that might not lead to the most original brand, it certainly remains a successful one.
Previously: InStyle Tries Augmented Reality, Too