TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Maxim to Launch Cologne Line

Maxim, the magazine for dudes who enjoy being dudes, is launching a fragrance line. Alpha Media Group, Maxim’s parent, is partnering with Omni Scents to produce the Maxim Fragrance Collection, due to hit shelves this fall.

“The Maxim brand continues to resonate with men around the globe,” said Jack Kliger, executive chairman of Alpha Media Group, in a statement. ”We welcome this first fragrance brand for men, which will provocatively express the brand’s unique voice and believe it will have tremendous appeal to the global Maxim consumer.”

While the jokes practically write themselves when it comes to Maxim cologne, this could be a good thing for the magazine. The brand simply doesn’t have the same appeal it once did. But if there are still guys out there who buy Axe, there is definitely a place for Maxim fragrances.

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! Register now!