Men’s Health Runs Same Cover Twice — Purposely?

David Zinczenko is in a heap of trouble today after some eagle eyes noticed that this month Men’s Health ran an almost word-for-word cover as its October 2007 issue.

But Zinczenko told Keith Kelly today that the self-plagiarism was intentional, and “it was only newsstand copies, it was not inadvertent, and it was part of overall branding strategies.”

You see? Zinczenko totally wanted readers to notice the similarities in this totally on-purpose goof, because maybe then they’ll buy a subscription to the Rodale Inc.-owned magazine instead of just buying single-issue newsstand copies. Just part of an overall branding strategy of being totally and inexcusably lazy.

Read More: Uncovered –New York Post

Men’s Health Editor Says Running the Same Cover Lines Twice was Deliberate –<Gawker

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