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Men’s Health Runs Same Cover Twice — Purposely?

500x_500x_coversmh.jpgDavid Zinczenko is in a heap of trouble today after some eagle eyes noticed that this month Men’s Health ran an almost word-for-word cover as its October 2007 issue.

But Zinczenko told Keith Kelly today that the self-plagiarism was intentional, and “it was only newsstand copies, it was not inadvertent, and it was part of overall branding strategies.”

You see? Zinczenko totally wanted readers to notice the similarities in this totally on-purpose goof, because maybe then they’ll buy a subscription to the Rodale Inc.-owned magazine instead of just buying single-issue newsstand copies. Just part of an overall branding strategy of being totally and inexcusably lazy.

Read More: UncoveredNew York Post

Men’s Health Editor Says Running the Same Cover Lines Twice was Deliberate –<Gawker

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.