Condé Nast already has digital video channels for GQ and Glamour, so if you’re a fan of those, we have good news for you: There’s more on their way. WWD reports that channels for Vogue and Wired will launch in the next couple weeks; Vanity Fair’s will debut in June; and by the end of the year, Teen Vogue, epicurious.com and style.com will have their own channels.
The new channels will be much like GQ and Glamour’s, in that they’ll try to emulate TV:
Vogue’s digital channel, to debut shortly after the Costume Institute Gala on Monday, will in all feature ten non-scripted Web series, including behind the scenes footage of events like the Met Ball; a cooking series with the model Elettra Wiedemann; a documentary-style chronicle of designers competing for the CFDA/Vogue Fashion Fund — it is called ‘The Fund’ — and ‘Vogue Jeanius,’ a series on denim trends. Programming on Wired includes ‘Codefellas,’ an animated scripted series and ‘The Window,’ about engineering stories.
Everyone will tell you that the future of the web is video, so this is a smart move by Condé. As with anything though, if the content isn’t good, people won’t care. That’s going to be the challenge: Presenting quality programming. That’s easier said than done, as you can see by checking the cable listings. Lord knows we don’t need another Married to Medicine.