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New VP at MSLO

Laura Petasnick has been named vice president of integrated sales for Martha Stewart Living. Petasnick will be responsible for developing integrated programs and will report to publisher Peter Medwid.

Prior to MSLO, Petasnick was at Rodale, where she served as publisher of Prevention and Prevention.com, overseeing advertising and marketing for the magazine and its companion website. Prior to Prevention, she was advertising director at Vogue, where she was responsible for the beauty, health and auto categories. She has also held several posts at Time Inc., becoming vice president, corporate sales, overseeing corporate accounts in beauty and fashion while also creating and selling integrated programs across the company’s magazine brands.

“Laura has a terrific track record in developing integrated programs, plus the perfect background as we expand what we do with beauty and fashion brands,” said Medwid.  ”She’ll be an important asset as we connect our clients with our engaged audiences across all Martha Stewart Living platforms.”

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