New York had one hell of a 2011. The magazine posted 2,607 ad pages for the year, up almost six percent from 2010, and good enough to beat practically all other magazines, other than People, which finished first. This is according to the Publishers Information Bureau (PIB).
This comes as little surprise to most people who have been keeping an eye on New York. Last year saw the magazine snap up Frank Rich and Jonathan Chait, have a couple articles optioned to become movies, take home multiple Ellies and much more.
The digital side of New York enjoyed a good 2011 as well. In October nymag.com topped 10 million uniques for the first time, spearheaded by blogs that post new content every six minutes.
Larry Burstein, Publisher of New York, was obviously pleased with how last year went. “Our success in 2011 shows the company’s transformation from what was once considered an influential regional magazine to a print and digital juggernaut,” said Burstein. “We’ve built an entirely new audience online, drawn to award-winning political writers, innovative fashion and entertainment coverage, and sophisticated service journalism.”