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The Four Kinds of New York Times Headlines

Writer Alex Leo has nimbly detected the fact that it’s not just the New York Post and Huffington Post that have headlines you can call from a mile away. The New York Times is equally as guilty.

While you can count on every HuffPost headline starting with WATCH or PHOTOS and every NY Post screamer being a pun your grandfather would have found hilarious, the Times has its own headline ruts that seem to have gotten deeper over the years.

She notes the four most common kinds of Times‘ headlines, from “The Equivocator” (e.g., “Job Hunting Is, and Isn’t, What It Used to Be”) to the aptly named “Maureen Dowd,” defined as:

Simply mush together a bunch of slangy, pop-culture references into a semi-sensical pseudo-sentence that vaguely reminds you of a commercial jingle or movie title from the latter half of the 20th century.

Her full and hilarious classification system is available at her site. FishbowlNY has been checking to see how many we can spot on the front page of the Times‘ website. How are these for some “Maureen Dowds”?

It’s true!

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