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New York Times Experiments with Trailer for Article [Update]

The New York Times wants you to get excited about an upcoming article titled “The Jockey,” so they’ve put together a trailer for it. The 36-second video doesn’t reveal much about the piece, other than it has something do with a — wait for it… Jockey. And maybe a horse or two.

The piece is penned by Pulitzer Prize winner Barry Bearak, which means it’ll be worth reading. So why do we need a trailer for it? A trailer for an article just seems a bit excessive. Maybe we should’ve published a trailer for this post about a trailer for an article. Next time.

Please note that if the Times had simply added some Inception noises to The Jockey video we would’ve been more into it.

Update (8:35 pm):
The Jockey is now live. It’s very “Snow Fall” in its scale.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.