TVNewser Show TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NYT Exec Previews Paper’s Native Advertising Plans

First came the announcement that AP is getting into the sponsored content game in 2014. Today, via Michael Sebastian of Ad Age, you can add the native advertising efforts of the New York Times.

MeredithLevienSummitBio

The media reporter quotes from a speech given yesterday in Chicago by NYT executive VP, advertising Meredith Kopit Levien, who came over to the paper in July from Forbes. She told a Native Advertising Summit audience that the paper will be unveiling an in-kind platform as part of its redesigned website. There are four main aspects, including:

“A new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with “Snow Fall” that can be used by marketers.”

Are we all ready for “Snowblower Fall”? Sebastian has the skinny on the three other prongs of the native advertising effort, including an NYT native content studio that will be “entirely separate” from the newsroom.

[Image courtesy Native Advertising Summit]

Sponsored Post

Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.