Ray Chelstowski, formerly with Rolling Stone and Entertainment Weekly, has been named Publisher at Newsweek. According to Jeremy Peters at Media Decoder, one of Chelstowski’s first steps will be unifying the sales teams at The Daily Beast and Newsweek, which he insists won’t lead to more chaos:
Right now there are two separate sales staffs, two separate operations. I think the best way to go to market is in an integrated capacity.
Chelstowski told Peters he was optimistic that he and Tina Brown could turn around Newsweek, but then, perhaps realizing that looking on the bright side of things isn’t very in vogue these days, added, “I don’t think that any kind of media proposition is easy today.”