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Newsweek/The Daily Beast Sets Traffic Record

Who’s ready for more Newsweek news! Yay! Yay? Anyway, we know it’s the afternoon before a long weekend, but check this out: All the press (read: attacks) Newsweek got about its Niall Ferguson cover story paid off in terms of website traffic.

According to an internal memo from Tina Brown, August was a record setting month for Newsweek/The Daily Beast. The site “will close out [the month] at over 15 million uniques / 118 million page views.” The print side did well too — with ad sales up 22 percent compared to last August.

With these numbers, you can all safely assume there will be plenty more crazy Newsweek stories in the future. Brown’s full note is after the jump.


Dear NewsBeasties,

I am so thrilled and proud to announce that we are continuing to break our own records with Beast traffic – the typically slow news month of August has been a roaring success for us – we’ll close out at over 15million uniques / 118million page views.

The most exciting thing here is that the traffic growth came from multiple areas, not one hit alone but from politics, from Sexy, from Newsweek content, from video, and via social channels – proving we are truly gunning on all fronts. In addition, big bravos to Kathy and her team for the terrific RNC video coverage which was smart, wild and gloriously wacky!

And on the business side, congratulations to Rob and our sales team who have increased Newsweek’s August ad pages by 22% YOY.

I hope you will all celebrate this news over the holiday weekend!


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