As all media companies have struggled recently, it’s been a particularly difficult year for business-to-business trade publishers, with many, including Nielsen, folding publications and some even filing for bankruptcy. And as Waxman reports about Nielsen’s pubs:
“Individuals knowledgeable about the state of the trades said that all of Nielsen’s entertainment titles were suffering. ‘Billboard is doing so-so, Adweek is not doing well at all, and THR is not great,’ said this former senior Nielsen executive. ‘The B-to-B market has just collapsed.’”
But will this sale mark the end of these publications lives? Or will it give them a hope at survival?
Related: Nielsen Folds Radio & Records
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