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Nielsen to Merge/Shutter AdWeek, BrandWeek, MediaWeek?

adweek_logo250x80.gifBoth the New York Post and MediaPost.com are reporting on rumors that AdWeek, BrandWeek, and MediaWeek may either be merging under one title or that two of the three are shutting down. Per Keith Kelly at the Post:

The latest rumor to sweep the ad trades is that Adweek, MediaWeek, and Brandweek will compress into one publication to be called Adweek. Another rumor has Adweek, the oldest of the three, surviving, while MediaWeek and Brandweek somehow combine.

It follows sweeping cutbacks last October that bounced about 15 staffers — half the editorial department — and threw the remainder into a centralized pool where they are writing for all three print weeklies (which actually aren’t really weekly but rather 43 times a year) as well as the online versions of the magazines.

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