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NY Times Lays Out Plan for Native Ads

The New York Times is set to dip into the native advertisement game, so the paper’s publisher, Arthur Sulzberger, has explained how, exactly, it would do that.

The issue with sponsored content is that it often seems to blur the lines between editorial content and advertising. When an ad looks exactly like an article, it can create confusion among readers. However, Sulzberger wrote in a memo to staffers that there would be a “strict separation between the newsroom and the job of creating content for the new native ads.”

The Times will distinguish native ads by placing a blue border around them, along with a colored bar and a “Paid Post” notification. The sponsored content will begin in January on the home page and other popular sections of NYTimes.com. The number of paid posts — created by the ad department — will be small, at least at first.

It’s unfortunate that the Times even has to take the native ads route, but that’s how things go now. Running the best newspaper in the world takes a lot of money, and sponsored content is an easy way to bring in heaps of it.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.