According to Ad Age, the iPad version of Popular Science is doing quite well. In February the magazine added Apple’s subscription system, and now it has over 10,000 downloads.

Gregg Hano, Vice President, Group Publisher at Bonnier Technology Group, says that no matter the numbers, the goal is always getting people to subscribe:

We’ve been averaging 10,000 to 12,000 unit sales per month almost since the beginning. Now we’re going to be above that in March. We’re inching up over that. And we look forward to continuing to see subscriptions grow. Hopefully people keep testing Popular Science on their tablets and then hopefully come back and subscribing.

As Ad Age notes, even if consumers do subscribe, Bonnier won’t know much about them. One of the issues publishers have with Apple’s system is that it doesn’t allow them to view any information about the consumers who purchase the titles. When you’re trying to sell advertising and sustain a business, this is obviously a problem.

But for now at least, it appears Apple’s system isn’t hurting. Another feather in Steve Jobs’ hat, should he ever decide to wear one.