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Print Advertising Awards Presented Digitally — With Virtual Clapping

kelly_awards_061307.gifFor the first time in its 26 year history, the Kelly Awards — which honors excellence in magazine print advertising — are abandoning a live lunch or dinner event in favor of — wait for it — a virtual awards ceremony:

After checking in with a virtual doorman, award show hosts Nina Link, President and CEO of the MPA, and Scott Donaton, Publisher of Kelly Awards premium sponsors Advertising Age and Creativity, will greet attendees of the Kelly Awards with an introduction to the program and announcement of the winners, complete with options for audience participation like cheering and applause.

Sadly, the format leaves no room for Graydon Carter‘s “sack jokes.”

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