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Real Simple Debuts First App

Available for the iPad, iPhone and Android platforms, Real Simple is calling its app “No Time to Cook?” The new product features over 800 recipes that are designed to keep things, well, simple. The decade-old magazine from Time Inc. rose to popularity with that as its focus, and No Time to Cook?, according to Kevin White, Publisher of Real Simple, continues the simple-is-best theme:

More than 90 percent of Real Simple consumers say they don’t have enough time for themselves. Time is our consumers’ most valued commodity, which is why we know that No Time to Cook? will resonate with busy people everywhere.

Hillshire Farm Smoked Sausages is the app’s launch sponsor, so expect plenty of ads and maybe even a sausage pun or two that we really want to make but we won’t.

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