Viewers would rather get their news from local anchors in New York than the cable news networks, a report by trade association TVB indicates.
The report says New York’s early and late evening newscasts combined to outdraw the five highest-rated cable networks by 18 percent.
The data is conclusive in highlighting the enormous audience reach and composition balance advantages local broadcast TV news provides advertisers compared [to] national cable primetime news networks,” TVB president Steve Lanzano told Broadcasting & Cable.
The report, which examined Nielsen figures of nightly programming on CNN, Fox News Channel, CNBC, MSNBC, and HLN, says those networks contribute to only three to eight percent of the total evening news audience.
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