TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

SpinMedia Resurrects Vibe, Will Print Four Issues Per Year

It appears Vibe in print isn’t dead after all. SpinMedia, which bought Vibe in April and then promptly announced that it would fold the magazine, has reversed its decision. According to Ad Age, Vibe is alive, and will be printed as a quarterly magazine from now on.

Ironically enough, the decision to keep publishing Vibe came about from SpinMedia’s shuttering of Spin. “My thinking about print goes all the way back to Spin,” Steve Hansen, SpinMedia’s CEO, told Ad Age. “The way the editorial group was configured didn’t make a lot of economic sense. It was a money losing proposition. We couldn’t figure out a way to make Spin work.” Luckily for Vibe fans, Hansen believes a pared down version of Vibe is the right way to go.

The first of the quarterly Vibe’s will be its 20th anniversary issue. However, don’t get too excited about this rejuvenation. Hansen mentioned that Vibe would continue to exist in print ”as long as it makes economic sense.” In other words, grab an issue while you can.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!