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Posts Tagged ‘Bonnier Corporation’

Bonnier Names Elizabeth Burnham Murphy CMO

Elizabeth Burnham Murphy GElizabeth Burnham Murphy has been named chief marketing officer of Bonnier Corporation. She most recently served as CMO of Bonnier’s Men’s Group, which includes Popular Science, Popular Photography, Field & Stream, Outdoor Life and American Photo.

“As integrated marketing and client-based solutions continue to grow for media companies like Bonnier, Elizabeth’s promotion is our effort to further our ambitions as a progressive media company,” said Bonnier’s executive VP Eric Zinczenko, in a statement. “It’s a natural extension of the corporate-level work she is already doing, including the launch of our new custom solutions group.”

Burnham Murphy has been with Bonnier since 2005.

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David Zinczenko Gets Consulting Gig for Bonnier

Transfers-DavidZinczenko1VDavid Zinczenko is joining Bonnier Corporation as a consultant. WWD reports that Zinczenko, who was dropped by Rodale last year, has signed a five year deal with Bonnier to help expand Bonnier Brands, the company’s books division.

Zinczenko already does some consulting for AMI and he signed a deal with Random House to launch his own book imprint, Zinc Ink.

At Bonnier, Zinczenko plans to tap into the company’s existing properties. “We’re looking at men’s, women’s, luxury — we have expertise across food and nutrition, health, fitness and sports, technology, style and grooming, so we’re going to focus on all those areas,” he told WWD.

Andrew Leisner to Oversee Bonnier Motorcycle Brands

Bonnier just bought a bunch of motorcycle brands, so now it needs someone to oversee them all. Andrew Leisner is their man. Leisner, most recently the publisher of Cycle World, has been promoted to vice president, group publisher of the new Bonnier Motorcycle Group.

In his new role, Leisner will be responsible for Cycle World, Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider.

“Andy is an energetic and inspirational leader who empowers his people — all qualities that make him the perfect choice to lead our new group,” said Eric Zinczenko, Bonnier’s executive VP, in a statement. “His passion for motorcycles, his knowledge of the market, his competitiveness and his ‘need to win’ are the perfect formula for leading this important business unit for Bonnier Corp.”

Bonnier Buys Nine Motorcycle Brands, Sells Others

Bonnier Corporation is making moves again. The publishing house has purchased nine motorcycle magazines from Source Interlink Media. In case you didn’t even know there were nine motorcycle magazines, included in the deal are Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider. 

In addition to this purchase, Bonnier is selling some of its brands to Source Interlink. Sound + Vision, TransWorld SNOWboarding, TransWorld Motocross, TransWorld SKATEboarding, TransWorldSURF, TransWorld RIDEbmx and TransWorld Business are all now part of Source Interlink’s portfolio.

In a memo announcing the buy, Dave Freygang, Bonnier’s CEO, wrote that this would be the last major change for the company. Just last week Bonnier bought and then folded Parenting and Babytalk.

Below is the full note from Freygang.

Read more

Meredith Buys and Folds Parenting and Babytalk

Meredith Corporation couldn’t strike a deal with Time Inc., but it had better luck with Bonnier Corporation.

Meredith just announced that it has acquired Parenting and Babytalk magazines — along with their websites — from Bonnier. The magazines will then be folded into Meredith’s Parents and American Baby.

If you’re a Parenting or Babytalk subscriber, get ready for Parents and American Baby to replace them, beginning with September issues. Parenting’s site — parenting.com — will continue to exist, however.

Sadly, as with any merger/folding, people are likely to find themselves out of jobs. We’ll keep you posted about what we hear.

Gregory Gatto Promoted to Publisher of Bonnier Outdoor Brands

The moves at the top of Bonnier Corporation continue. When Dave Freygang was named CEO, he quickly tapped Eric Zinczenko to oversee all the company’s magazine brands. Now Zinczenko has made his first move: He has promoted Gregory Gatto to publisher of Field & StreamOutdoor Life and Shot Business. Gatto was most recently advertising director for the brands.

“Greg has a strong understanding of what is happening in media today and how best to integrate new media, which is exactly what is best for these brands now,” said Zinczenko, in a statement. “Add the fact that he is a true outdoorsman, he’s been responsible for the strong revenue growth of these titles and he has an outstanding reputation within this community.”

“There has never been a more exciting time to be the publisher of these iconic titles,” added Gatto.

Eric Zinczenko to Lead Bonnier’s Magazine Brands

Dave Freygang, who just became Bonnier’s new CEO, has made his first big move. Eric Zinczenko has been promoted to executive vice president of Bonnier Corporation. Zinczenko was most recently executive vice president of Bonnier Men’s Group, which included brands such as Popular Science and Field & Stream.

Zinczenko is now Freygang’s right hand man, and in this new role at the company he will be responsible for every single magazine brand.

Since 2006, every Bonnier brand Eric has had the opportunity to work on has improved,” said Freygang, in a statement. “Now I am looking forward to having him help our group publishers and business leaders in expanding their businesses and achieve the results we can expect with his vision and leadership.”

Terry Snow Retiring from Bonnier, Dave Freygang Named CEO

Terry Snow, CEO of Bonnier Corporation since 2007, is retiring effective January 14. He will continue at Bonnier as a member of the board. Snow became CEO of Bonnier shortly after it partnered with World Publications, a company Snow founded and had worked at for 28 years.

Dave Freygang, who most recently served as executive vice president for Bonnier’s Active Interest Division, is succeeding Snow. Freygang also worked at World Publications as CFO, and he expanded his role when it joined forces with Bonnier.

“Terry has been a great partner for us, his entrepreneurial vision and hard work helped launch Bonnier Corp. in the U.S.,” said Jonas Bonnier, CEO for Bonnier AB, parent company of Bonnier Corp., in a statement. “He will continue to be an asset to the development of the company as a member of the Board. I am also very pleased to have Dave Freygang take over as CEO. He is an excellent choice to lead Bonnier Corp. with his many years of experience and deep understanding of special interest brands and their evolving nature.”

Bonnier Names New VP Corporate Sales

John Driscoll has been named Bonnier Corp.’s new Vice President of Corporate Sales. Driscoll comes to Bonnier from Just Marketing International (JMI), a motorsports marketing firm. He served as JMI’s Senior Vice President of Partnership Development since 2010. Prior to JMI, Driscoll was Vice President, Chief Brand Officer and Publisher of Car and Driver and Road & Track.

“John is a consummate sales leader, and his skills and vision will be a tremendous asset to all Bonnier brands,” said Gregg Hano, Senior Vice President of Corporate Sales. “John is an expert at showing major advertisers the value of reaching an enthusiast audience, and his extensive experience with integrated media will boost our success in expanding our digital footprint.”

Bonnier Corp. Combines Saveur with Travel Brands

Bonnier Corporation has combined Saveur with its travel brands that include Islands, Caribbean Travel & Life, Spa and Destination Weddings & Honeymoons. The Travel Group’s Publisher, Ernie Renzulli, will now oversee the food title as well.

“The new combination brings the best of two markets together,” said Renzulli. “Our research shows food is a major part of the travel decision, so with Saveur known for its authenticity, we’ll have a full menu of choices for our clients.”

Terry Snow, Bonnier’s CEO, said of the shift, “Ernie’s talent of creating new revenue platforms to enhance existing brands is phenomenal. Leveraging his travel experience on Saveur will open up new business possibilities while creating a key strategic fit with our other market-leading travel brands.”

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