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Posts Tagged ‘Bonnier Corporation’

Sean Holzman Named Chief Digital Revenue Officer at Bonnier

Bonnier Corporation has named Sean Holzman chief digital revenue officer, a new role at the company. Holzman has been with Bonnier since 2011, most recently serving as chief brand development officer. Prior to joining Bonnier, Holzman served as Source Interlink Media’s president, enterprises division.

“We are confident in Sean’s ability to grow the video distribution and programmatic areas of our business,” said Dave Freygang, Bonnier’s CEO, in a statement. “There are new revenue streams available and Sean has the experience we need to identify and develop them.”

Holzman’s appointment is effective immediately.

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Marie Claire and Bonnier Corp. Add to Teams

A couple Revolving Door items for you this early afternoon, involving Marie Claire and Bonnier. Details are below.

  • Marie Claire has named Nikki Glazer northwest account director. Glazer most recently served as account manager for C&G Publications. Previously she served as a operations specialist at Google. Glazer starts September 24 and will report to Nancy Berger Cardone, Marie Claire’s VP, publisher and chief revenue officer.
  • Stefanie McNamara joins Bonnier Corporation as associate director, public relations, for Saveur and Weldon Owen/Bonnier Books. She comes to the company from Time Inc., where she served handled public relations for All You and Departures. Her appointment is effective immediately.

GQ Adds Culture Writer, Bonnier Taps PR Manager

A couple Revolving Door notes for you today, involving GQ and Bonnier Corporation. Details are below.

  • Lindy West is joining GQ as a culture writer for GQ.com. West most recently served as a staff writer for Jezebel. Prior to that she was the arts critic for Seattle’s The Stranger. West begins September 22.
  • Bonnier has named Molly Battles PR manager for its Men’s Group, which includes brands such as Popular Science and Field & Stream. She comes to Bonnier from The Rosen Group, where she had been since 2012. Prior to The Rosen Group, she worked with CBS News.

Bonnier Names Elizabeth Burnham Murphy CMO

Elizabeth Burnham Murphy GElizabeth Burnham Murphy has been named chief marketing officer of Bonnier Corporation. She most recently served as CMO of Bonnier’s Men’s Group, which includes Popular Science, Popular Photography, Field & Stream, Outdoor Life and American Photo.

“As integrated marketing and client-based solutions continue to grow for media companies like Bonnier, Elizabeth’s promotion is our effort to further our ambitions as a progressive media company,” said Bonnier’s executive VP Eric Zinczenko, in a statement. “It’s a natural extension of the corporate-level work she is already doing, including the launch of our new custom solutions group.”

Burnham Murphy has been with Bonnier since 2005.

David Zinczenko Gets Consulting Gig for Bonnier

Transfers-DavidZinczenko1VDavid Zinczenko is joining Bonnier Corporation as a consultant. WWD reports that Zinczenko, who was dropped by Rodale last year, has signed a five year deal with Bonnier to help expand Bonnier Brands, the company’s books division.

Zinczenko already does some consulting for AMI and he signed a deal with Random House to launch his own book imprint, Zinc Ink.

At Bonnier, Zinczenko plans to tap into the company’s existing properties. “We’re looking at men’s, women’s, luxury — we have expertise across food and nutrition, health, fitness and sports, technology, style and grooming, so we’re going to focus on all those areas,” he told WWD.

Andrew Leisner to Oversee Bonnier Motorcycle Brands

Bonnier just bought a bunch of motorcycle brands, so now it needs someone to oversee them all. Andrew Leisner is their man. Leisner, most recently the publisher of Cycle World, has been promoted to vice president, group publisher of the new Bonnier Motorcycle Group.

In his new role, Leisner will be responsible for Cycle World, Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider.

“Andy is an energetic and inspirational leader who empowers his people — all qualities that make him the perfect choice to lead our new group,” said Eric Zinczenko, Bonnier’s executive VP, in a statement. “His passion for motorcycles, his knowledge of the market, his competitiveness and his ‘need to win’ are the perfect formula for leading this important business unit for Bonnier Corp.”

Bonnier Buys Nine Motorcycle Brands, Sells Others

Bonnier Corporation is making moves again. The publishing house has purchased nine motorcycle magazines from Source Interlink Media. In case you didn’t even know there were nine motorcycle magazines, included in the deal are Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider. 

In addition to this purchase, Bonnier is selling some of its brands to Source Interlink. Sound + Vision, TransWorld SNOWboarding, TransWorld Motocross, TransWorld SKATEboarding, TransWorldSURF, TransWorld RIDEbmx and TransWorld Business are all now part of Source Interlink’s portfolio.

In a memo announcing the buy, Dave Freygang, Bonnier’s CEO, wrote that this would be the last major change for the company. Just last week Bonnier bought and then folded Parenting and Babytalk.

Below is the full note from Freygang.

Read more

Meredith Buys and Folds Parenting and Babytalk

Meredith Corporation couldn’t strike a deal with Time Inc., but it had better luck with Bonnier Corporation.

Meredith just announced that it has acquired Parenting and Babytalk magazines — along with their websites — from Bonnier. The magazines will then be folded into Meredith’s Parents and American Baby.

If you’re a Parenting or Babytalk subscriber, get ready for Parents and American Baby to replace them, beginning with September issues. Parenting’s site — parenting.com — will continue to exist, however.

Sadly, as with any merger/folding, people are likely to find themselves out of jobs. We’ll keep you posted about what we hear.

Gregory Gatto Promoted to Publisher of Bonnier Outdoor Brands

The moves at the top of Bonnier Corporation continue. When Dave Freygang was named CEO, he quickly tapped Eric Zinczenko to oversee all the company’s magazine brands. Now Zinczenko has made his first move: He has promoted Gregory Gatto to publisher of Field & StreamOutdoor Life and Shot Business. Gatto was most recently advertising director for the brands.

“Greg has a strong understanding of what is happening in media today and how best to integrate new media, which is exactly what is best for these brands now,” said Zinczenko, in a statement. “Add the fact that he is a true outdoorsman, he’s been responsible for the strong revenue growth of these titles and he has an outstanding reputation within this community.”

“There has never been a more exciting time to be the publisher of these iconic titles,” added Gatto.

Eric Zinczenko to Lead Bonnier’s Magazine Brands

Dave Freygang, who just became Bonnier’s new CEO, has made his first big move. Eric Zinczenko has been promoted to executive vice president of Bonnier Corporation. Zinczenko was most recently executive vice president of Bonnier Men’s Group, which included brands such as Popular Science and Field & Stream.

Zinczenko is now Freygang’s right hand man, and in this new role at the company he will be responsible for every single magazine brand.

Since 2006, every Bonnier brand Eric has had the opportunity to work on has improved,” said Freygang, in a statement. “Now I am looking forward to having him help our group publishers and business leaders in expanding their businesses and achieve the results we can expect with his vision and leadership.”

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