TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘David Pecker’

Men’s Fitness Sets Web Traffic Record

Whatever AMI is paying David Zinczenko to be editorial director of Men’s Fitness, it’s well worth it. According to the company, Mensfitness.com broke its all-time web traffic record in July, with more than 8.4 million unique visitors. That’s a whopping 106 percent increase compared to last July.

When Zinczenko took over Men’s Fitness, his mission was to transform the glossy from one only body builders read, to a title that appealed to a broader audience. In other words, Zinczenko made Men’s Fitness the new Men’s Health. As odd as that strategy seemed at the time, it worked.

Not only is Mensfitness.com enjoying Zinczenko’s Midas touch, newsstand sales jumped 20 percent in the second half of last year.

Read more

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!

David Zinczenko, Jack Kliger and The Man Most Unlikely to Wind Up at Michael’s

LunchAtMichaelsAs faithful readers know, we endeavor to give our rundown of the movers and shakers who show up at Michael’s every Wednesday a cheeky spin so as not to take ourselves too seriously about the whole power lunch thing. Today, aside from the obvious reason not to make light of an already featherweight subject, I’m too dumbstruck by a new acquaintance I made while making my rounds in the dining room to come up with a pithy opener.

When TV Guide‘s acting CEO Jack Kliger motioned me to come over and meet the handsome young man dressed in a T-shirt and jeans, I couldn’t imagine who he might be. An actor starring in a new crime procedural for CBS? A new reality star ready for his close-up? A family friend getting the full-court “Lunch at Michael’s” treatment? Well, I was half right. “This is Jonathan Alpeyrie,” said Jack. “He’s a combat photographer who was kidnapped in Syria and just released a few weeks ago.” The French-American photographer told me he was on his third trip to Syria when he was abducted at gunpoint by masked men at a checkpoint near Damascus and was held for 81 days. During his harrowing time spent in captivity, he was often chained to a bed and narrowly escaped execution after enraging a guard because he went to the bathroom without getting permission. The solider held a machine gun to Jonathan’s head before being called off by the other soldiers standing guard. Jonathan didn’t seem to want to talk much about his experience, so Jack, who is a close friend of Jonathan’s father, filled in the blanks.

Read more

David Pecker Holds Court; David Zaslav Jumps the Shark

1003_mockup.gifIt’s been a head-spinning summer of celebrity sightings and media maven mashups at 55th and Fifth, but today at Michael’s the mogul quotient was completely off the charts. I knew it was going to be one of those days when Discovery Communications honcho David Zaslav sauntered into the dining room sporting shades and carrying a stuffed shark. Oh, hadn’t you heard? The net’s Shark Week kicks off August 4. Funny enough, David was lunching with William Morris Endeavor’s co-CEO Ari Emanuel. I’ll let you insert your own joke here.

I was sitting squarely in the center of gravity with David Pecker and David Zinczenko and the experience was akin to being a fly on the wall to the lunchtime version of ‘This is your life, David Pecker,” as friends (too many to mention), former colleagues (ditto) and well-wishers (everyone else in the room), stopped by to pay their respects and get some face time with AMI’s chairman and CEO. (“I’m definitely going to call you about that, thanks!”) It was something akin to The Godfather without the tuxes, mumbling and cannolis (David opted for the ‘Michael’s burger and ‘Zinc’ had the Korean tacos).

Zinc (in the interest of clarity, I’ll refer to David Zinczenko by the catchy moniker of his book imprint) has garnered plenty of headlines this year with his highly publicized alliance with AMI, his Random House contract and a new deal with ABC (he’s got his first segment on “20/20″ airing this Friday). David has maintained, by comparison, a somewhat low profile — except for the fact that he was a contender for the top spot at Time Inc. this spring. AMI’s affable chairman (I discovered this man knows everyone — and I mean everyone) has opted to mostly let his game-changing decision of hiring Zinc and the success at the newsstand with his myriad of titles do the talking.

David Pecker, Diane Clehane and David Zinczenko

Fresh off the quarterly AMI board meeting in Connecticut this weekend, there was plenty to dish about over lunch. As you undoubtedly know, AMI publishes, National Enquirer, Star, Globe, OK!, the newly revitalized Men’s Fitness, Muscle and Fitness, Flex, Fit Pregnancy and Shape and several other titles which reach a combined audience of more than 60 million readers every month.  With the birth of the royal baby and the can’t-make-this-stuff-up New York City mayor’s race, I just had to ask David what his tabloid titles have in store. Plenty, as you might expect, but each title addresses a very different constituency. When it comes to news about the royal baby, the ubiquity of the coverage poses a challenges says David.

Read more

A Rodale Refugee Reunion; Christine Lahti Penning a Memoir?

1003_mockup.gifAs faithful readers of this column know, in the meta media universe that is Wednesdays at Michael’s, there is no end to the way fellow diners are connected. I was joined today by Liz Vaccariello, editor-in-chief and chief content officer of Reader’s Digest and the author of New York Times‘ best sellers The Digest Diet and The Digest Diet Cookbook. Minutes after Liz sat down, David Zinczenko arrived and the two Rodale refugees exchanged a big hug and chatted while I made the rounds in the dining room. When things settled down, Liz explained that both she and Dave got to know each other during “The Steve Murphy Era” at Rodale when she was Prevention‘s EIC.  ”It was Dave who paved the way for so many editors to write books – including me,” she added. During those halcyon days at Rodale, Liz penned Flat Belly Diet!, which sold a million copies, and the equally successful Flat Belly Diet! 400 Calorie Fix and became an in-demand health and fitness expert on television, securing a spot as a regular guest host on The Doctors and appearing regularly on Good Morning America, which she still does for Reader’s Digest. She’s even logged two seasons on The Biggest Loser.

Liz left Prevention to helm Every Day with Rachael Ray and, in 2011, landed her “dream job” at Reader’s Digest, which has even taken her to the Oval Office. In an interview she scored with President Barack Obama, he told her that his grandfather would have been proud to see him featured in the magazine’s pages since he tore out the jokes in his issues to save for his grandson. It’s easy to see why the stunning and energetic mother of twin eight-year-old daughters, Sophia and Olivia, finds the EIC job at the iconic publication (which as a 99 percent brand awareness rating among Americans) a perfect fit. Between bites of her kale chicken Caesar salad, she enthused about the “positive, life-affirming” stories that have been RD‘s signature throughout its long history. In fact, she told me that she had plans to bring more of that signature all-American optimism into the mix by ”returning [the brand] to its roots.” But make no mistake about it — while  features like its well-loved jokes, “Quotable Quotes” and “Word Power,” are an enduring part of the mix, this is not your grandmother’s Reader’s Digest.

Liz Vaccariello and Diane Clehane

I was fascinated to learn that the magazine was the first publication to be available on Kindle and one of the first to offer readers an app. In December of last year, digital sales overtook newsstand sales, and the magazine now has over 1.2 million Facebook fans. All this bodes very well for Liz’s plans to unveil both a print and digital redesign of the magazine next year where, she says, there will be even more opportunities for readers to share and engage with the magazine and with each other.

Read more

Bravo ‘Newlyweds’ Alaska and Kim Dish on Reality TV Instafame

1003_mockup.gif

While it was a bit more subdued than usual at Michael’s today with some of the glitterati off to Cannes and a few others up in Greenwich watching Prince Harry play polo (our invite must have gotten lost in the mail),  the usual mix of editors (Anne Fulenwider, Lucy Danziger) and media moguls (David Zinczenko) were in full power lunch mode celebrating each other’s successes and hatching their next big deals.

I was joined today by Kimberly Cherebin and Alaska Gedeon, stars of the new docu-series Newlyweds: The First Year, which premiered May 6 on Bravo. Also in attendance were the network’s PR marvels, Jennifer Geisser and Julia Nietsch, as well as the happy couple’s manager, Camille White Stern. The show is a hit, having snagged over 1 million viewers for the first episode. With Kimberly stuck in traffic en route from the studio where she was styling Justine Skye‘s new video, I got a chance to chat with Alaska first. I asked him what in the world would possess anyone to allow cameras to follow them during their entire first year of marriage. He told me he’d been absolutely opposed to doing the show at first, and Kimberly asked him “about six or seven times” before he finally agreed. Looking back on the experience (shooting wrapped earlier this year), Alaska said having the details of your daily life play out for all the world to see “forces you to raise the standard of who you are: how you treat others and especially how you treat your wife.” He then added brightly, “It’s like a mirror and like therapy.” So did he like everything he saw reflected back at him? “I just don’t think I’m that big of a jerk,” he said with a laugh. (After meeting him, I’m inclined to agree). “My sarcasm doesn’t always read well on camera.” He also told me that it wasn’t until after he viewed the scene where he and Kimberly discussed their bi-coastal marriage that he realized just how “heartbroken” Kimberly was at the prospect of their separation.

Alaska Gedeon, Kimberly Cherebin and Diane Clehane

When Kimberly arrived, I asked her why she was so enthusiastic about  doing the show, and she admitted that she didn’t exactly know what she was getting into. “At first, I thought it was one of those David Tutera>-type ‘planning your wedding’ shows, and I thought that would be fun, but it was nothing like that,” she explained. Once she did understand that she and Alaska would be agreeing to 10-hour shooting days over the course of year and be required to use their ‘Couples’ Cam’ on each other to capture intimate moments (not that kind, silly), she remained undaunted. “It seems like when you see marriages on TV you either see these fairy tales or something pretty terrible. We have really ‘extreme’ careers, and this was a chance to show how you balance it all.” 

Read more

David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

Read more

David Pecker Considered for Time Inc. CEO Spot

AMI’s top man — David Pecker — is being considered for the top spot at Time Inc. According to the New York Post, Jeff Bewkes has met with Pecker about becoming Time Inc.’s CEO when it spins off. Bewkes has indicated that he wants the new CEO in place before the summer.

As you might expect, Time Inc. staffers aren’t that excited about Pecker. He has kept AMI afloat for so many years through multiple, massive cuts, which won’t exactly inspire confidence in him.

One Time Inc. insider told the Post that if Pecker took the job, there would be plenty of people who would voluntarily depart the publishing house. The source added, “It would really rock the journalists in the company.” We assume the person meant rock in the bad way, not the Slash way.

David Zinczenko Joins AMI

David Zinczenko is joining AMI as a consulting editorial director. The New York Post reports that the connection was formed via Zinczenko’s new company, Galvanize Media.

At AMI, Zinczenko will advise titles such as Fit Pregnancy, Natural Health and Shape, while also helping David Pecker, CEO of AMI, enter into the book publishing market.

Zinczenko left Rodale in November under less than ideal circumstances. Maria Rodale said that “It was time for him to move on” and rather pointedly noted that “It’s not Dave’s Health. It’s Men’s Health.”

Harvey Weinstein, David Zinczenko and Peggy Siegal Throws Another Party

1003_mockup.gif‘Tis the season for power lunches disguised as holiday celebrations, and this afternoon at Michael’s it was SRO as the moguls (Harvey Weinstein, Tommy Mottola), a perennial party giver (Peggy Siegal and her indefatigable minions) and boldface names (Star Jones, Muffie Potter Aston) poured into the dining room for one head-spinning scene. While Bonnie Fuller and company shoe-horned 14 people comfortably into Table One, Peggy presided over a lunch for 34 in the Garden Room honoring “The Untouchables.” (Although I didn’t see them, I did spot — I think — Malcolm Gladwell and Stu Zakim in the crowd). The rest of the dining room was full of table hoppers and gladhanders — Harvey Weinstein works a room like nobody’s business — and I noticed there was plenty of glasses of red and white wine all around. Cheers!

I was joined today by Anne Fulenwider who has plenty to celebrate these days having  “come home” to Marie Claire in September. She was tapped for the top job after Joanna Coles departed for Cosmo when Kate White left to write her best sellers full-time. I know, you need a score card for all this, but do try to keep up. Anne’s extraordinary rise to the top of the masthead is a master class on how to succeed in publishing by being very smart, working hard and staying grounded amid all the glitz and glamour (yes, to civilians and the uninitiated this is a glamorous business). The Harvard graduate came to New York in the mid-nineties and landed her first job in magazines working for David Lauren at Swing. An internship at The Paris Review turned into a gig as research assistant to George Plimpton when he was working on his book on Truman Capote. Anne got quite an education diving into boxes of fascinating transcripts, fact checking scores of Plimpton’s interviews and, occasionally ”chopping carrots” at his home and pitching in whenever needed. All in a day’s work.

Diane Clehane and Anne Fulenwider

When the book was done, she went on to become senior editor, moved to Vanity Fair where she was editor of the magazine’s popular “Fanfare” section, and wound up editing the work of Leslie Bennetts, Buzz Bissinger and Dominick Dunne. Except for a brief sojourn to San Francisco, she spent a decade at the magazine where, she said, she “grew up” and was “inspired” by Vanity Fair’s great reporting and writing and learned that “maintaining quality” and upholding the highest journalistic standards (“There were armies of fact checkers and researchers!”) were critical to the vitality and relevance of a successful magazine.

Read more

Shape France Folds

Many of you probably never even realized there was a Shape France, but it’s too late now to get to know it. The New York Post reports that the title is folding; the current issue being its last. Shape France launched almost exactly one year ago, but it never gained any traction with readers.

“The international market, based on the economy, is very challenging, especially in France,” an AMI spokesperson told the Post.

Shape France’s shuttering coincides with the departure of Sue Yein Butcher, a veteran of AMI. Butcher had been with the company since David Pecker purchased it in 1999.

NEXT PAGE >>