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Posts Tagged ‘Marissa Mayer’

Yahoo Expects $100 Million in Ad Sales from Tumblr

During a quarterly earnings call, Yahoo CEO Marissa Mayer revealed her vision for Tumblr — a $100 million vision. According to Mayer, the blogging platform will bring in $100 million in ad revenue next year. Mayer also said that Yahoo’s native advertising business will rake in $250 million.

That’s music to the ears of Yahoo investors, who were a bit concerned when Mayer decided to plunk down more than $1 billion for Tumblr last year.

The Wall Street Journal reports that since Yahoo acquired Tumblr, its audience has increased by 40 percent to 420 million users and registered blogs have doubled to 206 million.

What does this all mean for Tumblr users? More ads. A lot more.

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Joe Zee Unveils Yahoo Style

JessicaBielYahooStyleJust in time for Mercedes-Benz Fashion Week, the Yahoo Style switch has been flipped.

Former Elle creative director Joe Zee is at the helm of the new vertical. In an interview with Fashionista, he resurrects that very debatable labeling of a website:

Zee says that the term “digital magazine” originated with Yahoo CEO Marissa Mayer, but it also describes the kind of immersive experience he wants readers to have with the content available at Yahoo Style. Like a magazine, the visuals will be beautiful – something he accurately points out that most web-native publishers do not invest in. The focus, he stresses, will not be news, though much of the content will be timely.

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Ross Levinsohn Segues to Scout Media

Per Keith J. Kelly, there has been no shortage of high-level activity at Scout Media.

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The company secured backing from the Pilot Group, a venture capital fund headed by former AOL CEO Bob Pittman. It amalgamated North American Hunter, PGA Sports and other media assets from Pittman’s North American Membership Group. And this week, it welcomed a very recognizable executive chairman – former Guggenheim Media CEO Ross Levinsohn:

Levinsohn will once again be teaming up with James Heckman, Scout’s CEO and founder. Heckman had exited as head of global media strategy for Yahoo shortly after new CEO Marissa Mayer nixed his plan to aggressively remake the company.

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Morning Media Newsfeed: Vargas Detained, Released | Abramson Books Two Interviews

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Jose Antonio Vargas Released From Federal Custody in Texas (TVNewser)
Jose Antonio Vargas, the Pulitzer Prize-winning journalist who was the focus of the recent CNN documentary Documented, was released from the custody of U.S. Border Patrol agents Tuesday evening. FishbowlDC Vargas was detained in McAllen, Texas Tuesday, days after speculating that he may be stuck in the border town. On Friday, Vargas wrote an essay for Politico, where he described his visit to a children’s shelter for Central American refugees. FishbowlNY Vargas was leaving the town to go to a screening of his film in Los Angeles when he was arrested. He was brought to a border patrol station for questioning. Supporters and members of the media gathered across the street, and were warned that if they approached the station any closer, they would also be arrested. HuffPost Vargas flew to the border last week to interview and film undocumented immigrants who have fled their home countries in Central America due to escalating violence. A TSA agent at the McAllen-Miller Airport initially cleared Vargas’ Philippines-issued passport when he attempted to board a flight Tuesday morning. He was placed into custody soon after, however, when he couldn’t produce a U.S. visa at the request of a border patrol agent. Politico / Dylan Byers on Media Vargas, who won a Pulitzer as part of a Washington Post team in 2008, has become an outspoken advocate for undocumented immigrants after “coming out” as undocumented in a New York Times story in 2011.

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Kara Swisher’s Stated Goal: One ‘Really Good’ Scoop Per Week

About a third of the way through Benjamin Wallace’s crackling New York magazine profile of 51-year-old tech journalist extraordinaire Kara Swisher, there are two reminders of how effectively she blankets her beat.

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Exhibit Re/a:

Swisher has heard of current Yahoo CEO Marissa Mayer holding a meeting in which she graphed the impact on Yahoo’s stock price of various Swisher posts.

Exhibit Re/b:

“It is a constant joke in Silicon Valley when people write memos for them to say, ‘I hope Kara never sees this,’” says Facebook’s [Sheryl] Sandberg.

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Morning Media Newsfeed: Angelou Dies at 86 | Williams Interviews Snowden | Amazon Talks Hatchette Dispute

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Medal of Freedom Recipient Maya Angelou Dies at 86 (FishbowlDC)
Poet and author Maya Angelou died Wednesday at the age of 86, according to her literary agent Helen Brann. Angelou received the country’s highest civilian honor — the Medal of Freedom — in 2011 from President Obama, and is most widely known for her award-winning memoir I Know Why The Caged Bird Sings. NYT The cause of death was not immediately known, but Brann said Angelou had been frail for some time and had heart problems. GalleyCat In addition to writing, Angelou proved to be an accomplished Renaissance woman who worked as an activist, entertainer, streetcar conductor, magazine editor, college professor and lecturer. CNN Angelou’s legacy is twofold. She leaves behind a body of important artistic work that influenced several generations. But the 86-year-old was praised by those who knew her as a good person, a woman who pushed for justice and education and equality. In her full life, she wrote staggeringly beautiful poetry. She also wrote a cookbook and was nominated for a Tony. Reuters Literary and entertainment figures, politicians and fans mourned her passing on Wednesday. Obama said his sister, Maya, was named for the author, whom he called “a brilliant writer, a fierce friend and a truly phenomenal woman.” Media mogul Oprah Winfrey, who frequently threw lavish birthday parties for Angelou and considered her a mentor, said she would remember her friend most for how she lived her life. “She moved through the world with unshakeable calm, confidence and a fierce grace,” Winfrey said.

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Forbes Names ’100 Most Powerful Women’

Forbes has published yet another list — this time detailing the “100 most powerful women” in the world. At number one, for the one millionth year in a row, is your mother. Now go clean your room.

Since we cover media, here’s a look at some of the women from our field of interest that made Forbes’ list:

9) Sheryl Sandberg – COO of Facebook

12) Susan Wojcicki – CEO of YouTube

14) Oprah Winfrey — Oprah f*cking Winfrey

18) Marissa Mayer – CEO of Yahoo

39) Anna Wintour — editor of Vogue, artistic director of Condé Nast

For the full list, click through.

Yahoo to Shutter Women’s Site Shine

Shine, the women-centric site from Yahoo, is on its last legs. According to Recode, the site is about to be shut down. Jennifer Romolini, editor of Yahoo Lifestyles — which included Shine — has already moved on.

Apparently Marissa Mayer, CEO of Yahoo, has never been a fan of Shine. “She thought Shine was not attractive and she aspires to create an online version of Vogue,” a “person close to the situation,” told Recode. “But Shine is a mass-market content site, more like USA Today.”

In Shine’s place, Mayer plans to launch several “digital magazines,” each with their own focus; like fashion, beauty and interior design. Before we go any further, a word about digital magazines: They are websites. You’re not fooling anyone by calling them “digital magazines.” WE KNOW THEY’RE JUST WEBSITES. It doesn’t make the sites any fancier; it only makes you sound like a pretentious idiot. Thank you.

Shine is expected to be closed by the second quarter.

Miley Cyrus Comes In Like a Squeaking Ball

There are, quite obviously, just under a hundred slots available for AskMen’s annual “99 Most Desirable Women” compilation. This year, in what is surely a placement position that combines reader votes with a little editorial conference room discussion, Miley Cyrus came in dead last.

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Some of the female folks ahead of Cyrus, in reverse list-order, include House of Cards co-star Robin Wright (#95), comedienne Sarah Silverman (#80), Best Actress Oscar contender Sandra Bullock (#57) and Amy Poehler (#23).

However, the inclusion that is sure to elicit a whole bunch of surprised giggles is the one at #20: Marissa Mayer. Anyone at Yahoo looking to leave in a blaze of glory – may we suggest uttering the following at the next group meeting: “Well, normally I would not agree with this. But you are, after all, the 20th most desirable woman…”

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Morning Media Newsfeed: AOL Sells Patch | Yahoo! COO Out | News Corp. Ices Pensions

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AOL Unloads Controlling Interest in Patch (Capital New York)
AOL all but unloaded its embattled local news network Patch to investment firm Hale Global on Wednesday. Patch will act as a new limited liability company majority owned and operated by Hale. The hyper-local network was a pet project of AOL CEO Tim Armstrong. It hired hundreds of reporters and ad sales staff in a bid for a local advertising market that has yet to materialize, eventually leading Armstrong to promise AOL investors that it would break even by the end of 2013. That did not happen, and the company began to seek buyers. NYT Hale Global, an investment company that specializes in turning around troubled companies through technological innovation, would essentially take over the operation, AOL said. Hale’s intention for now, the companies said, is to keep operating all of Patch’s 900 sites. The financial terms of the deal were not disclosed. Forbes / Jeff Bercovici On its bare-bones website, Hale Global describes itself this way: “We specialize in creating value operationally in businesses facing strategic, financial, product and other challenges. In addition to capital, we bring to these troubled situations extensive turnaround skills, deep operational benches, in-house software and mobile development teams, extreme transactional speed and certainty of close.” Re/code In 2012, Patch lost $35 million; by the end of last month, it was still losing money. Now it’s someone else’s problem. TechCrunch Despite whatever downsizing may have taken place, Patch is still large, possibly too unwieldy to steer into better waters as it is today. But on top of that, it’s seeing decent traffic of 16 million people monthly according to figures from comScore. So now, the plan going forward will be to focus on a few changes to convert some of that traffic into revenues: new technology for community participation; more mobile-first and social experiences; better advertising tools and more geo-targeting for ad products, according to AOL’s announcement.

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