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Posts Tagged ‘Marissa Mayer’

A Hyper-Local News Site That’s Chock Full of Ads

Fascinating piece at Nieman Lab by Dan Kennedy, assistant professor of journalism at Northeastern University and author of The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age. It’s all about The Batavian, a hyper-local news site in Batavia, New York.

Per the illustration above, The Batavian has something close to the “infinite scroll” Marissa Mayer toyed with recently on the front page of Yahoo. And as you scroll, and scroll, and scroll down through The Batavian, there’s a crazy quilt of local representin’. From Kennedy’s article:

There are a lot of ads — more than 140, every single one of them on the home page, a practice that publisher Howard Owens believes is more effective than rotating them in and out. There are ads for funeral homes and pizza shops. For accountants and tattoo parlors. For auto repair centers and ice cream stands. For bars and baseball (the minor-league Batavia Muckdogs).

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Sharon Stone Gag Article Hits Front Page of Yahoo

We were definitely stunned this morning when we saw the following headline parked at the top of Yahoo’s front-page Entertainment news scroll:

Although the front page outlet-tag credits only Variety, the article is actually from the Hollywood trade’s satire partner Hollywood & Swine. The four-paragraph item was fed to Yahoo on Saturday and republished minus the framing disclaimer, fooling some readers, puzzling others and offending many more:

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New York Times Puts Tumblr Dashboard in Print

Yahoo! buying Tumblr is a big deal, so The New York Times went all out with its coverage today. There’s a piece about Yahoo! moving into the old Times building on 43rd Street, but the most noticeable piece is in the Business section. There Times readers can find a giant replica of a Tumblr dashboard, complete with headlines and articles about the acquisition. It’s a cool and creative way to discuss the news.

There’s also a photo in the dashboard of Marissa Mayer laughing with David Karp (Tumblr’s founder and really, really rich dude). Oh, and on A1, the Times ran a piece about how Karp dropped out of school.

He was still home schooled though! So you know, do your homework, kids.

[Image: Tumblr, duh]

Yahoo! is Bringing More Ads to Tumblr

It’s now official: Yahoo! has purchased Tumblr for $12.75 and a pack of Newports. With the deal done, Marissa Mayer, Yahoo!’s CEO, wasted no time explaining one way they’re going to make money off the acquisition: Ads on ads on ads.

In a conference call, Mayer said that Yahoo! will bring more advertisements to the Tumblr dashboard and even negotiate with some users to implement ads on their sites. As Business Insider reports, Mayer said the dashboard change involve only “a very light ad load,” but seeing as it’s relatively ad-free now, it’ll be interesting to see how people feel about this.

Of course if Tumblr users complain about Yahoo! bringing more ads into their world, we could just remind them that Tumblr is free and so they really stop bitching.

Morning Media Newsfeed: Yahoo! Eyes Tumblr | Post Buys Out Veterans | Miami Herald Moves


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Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek)
Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has positioned itself as one of the few players in the digital ad world that is well-suited for brand advertising. And Tumblr is also the domain of the young, cool and creative crowd — not currently a Yahoo! sweet spot. AllThingsD Earlier this week, Yahoo! CFO Ken Goldman spoke at JPMorgan’s Global Technology conference and underscored the need for the aging Silicon Valley Internet giant to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo! needed to be “cool again.” The Verge Since taking control of Yahoo!, Mayer has pursued a string of acquisitions, including Summly, Astrid, Jybe and others. In addition to the failed Dailymotion acquisition, the company has also been rumored to be looking at Hulu, although Mayer has previously said that the company is shopping for smaller targets valued in the $100 million range. Read more

Morning Media Newsfeed: Yahoo! Eyes Tumblr | Post Buys Out Veterans | Miami Herald Moves


Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek)
Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has positioned itself as one of the few players in the digital ad world that is well-suited for brand advertising. And Tumblr is also the domain of the young, cool and creative crowd — not currently a Yahoo! sweet spot. AllThingsD Earlier this week, Yahoo! CFO Ken Goldman spoke at JPMorgan’s Global Technology conference and underscored the need for the aging Silicon Valley Internet giant to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo! needed to be “cool again.” The Verge Since taking control of Yahoo!, Mayer has pursued a string of acquisitions, including Summly, Astrid, Jybe and others. In addition to the failed Dailymotion acquisition, the company has also been rumored to be looking at Hulu, although Mayer has previously said that the company is shopping for smaller targets valued in the $100 million range.

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Apple, Yahoo And Microsoft Only Want to Hire Men? This Tumblr Says So

The hurdles women face in the tech business have been widely discussed since Facebook’s Sheryl Sandberg‘s new book launched a movement for more companies, especially those in Silicon Alley and Valley, to “lean in.”

And as a new Tumblr that began posting six days ago seems to show, there are many Tech Companies That Only Hire Men.

Even Yahoo, captained by the ever-intriguing Marissa Mayer, seems to have a male-bias.

  • “The candidate will build quality into the solution by writing the appropriate unit tests for his code and work with qa counter…”

For more, click over to the Tumblr. Do you think New York’s tech companies should be working harder to attract women? Tell us below in the comments.

h/t [Buzzfeed's Anna North]

Image: [Launchdfw.com]

Yahoo CEO Trumpets ‘Infinite Scroll’

At 4:02 a.m. this morning in the blog “Yodel Anecdotal,” company CEO Marissa Mayer cut the ribbon on a redesigned Yahoo home page. The biggest navigation change involves the way news stories are listed below the familiar slide-show panel window:

Since streams of information have become the paradigm of choice on the Web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles. Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests.

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Marissa Mayer, The Clintons Among Time ‘Person of The Year’ Finalists

Time readers/4Chan voted rocket-blastin’ Kim Jong-Un as 2012′s Person of The Year, but we still await the official Time Person of The Year announcement, which will come tomorrow morning.

In the meantime — in our continued effort to get you all ramped up about something that doesn’t really matter at all — below are the finalists for the award:

  • Marissa Mayer
  • Tim Cook
  • Malala Yousafzai
  • Bill and Hillary Clinton
  • Undocumented Americans
  • President Barack Obama
  • Mohammed Morsi
  • Fabiola Giannati

Are you going crazy with anticipation now??? We know some of you are, and that’s okay. Hell, we’re the ones covering the award, right?

Name Calling | Shopping Spree | Artful Moves

TVNewser: Triumph the Insult Comic Dog is called that for a reason.

AppNewser: Yahoo has made its first acquisition under Marissa Mayer. Unfortunately, it was not a giant pile of money.

UnBeige: Ai Weiwei is at it again and this time, he’s dancing.

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