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Posts Tagged ‘Marissa Mayer’

Morning Media Newsfeed: Yahoo!’s Media Plans | NBC Gears Up for Olympics | Dr. Oz Covers Mag

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Yahoo! Launching Digital Magazines, Starting With Food (Adweek)
Yahoo! is getting into the magazine business. During a keynote presentation at the Consumer Electronics Show (CES), CEO Marissa Mayer announced several new products, including a planned line of digital magazines, starting with Yahoo! Food. A similar product is in the work for Yahoo! Tech, which is being helmed by former New York Times columnist David Pogue. Mayer also used her CES keynote to unveil Yahoo! News Digest, a twice daily mobile news product that aggregates and synthesizes news from across the Web. USA Today The ventures represent the latest manifestation of Mayer’s emphasis on creating original material as a key part of her effort to turn around the fortunes of the tech company. The Verge When the news-summarizing startup Summly shut down last March, it was easy to imagine the company had simply been swallowed by the Yahoo! machine. Like so many founders before him, Nick D’Aloisio had sold his company to Yahoo! only to see it shuttered soon after. Its core technology was absorbed into Yahoo!’s news app less than a month later, used to summarize the day’s events. That was the last we heard from D’Aloisio, who sold Summly to Yahoo! for a reported $30 million at the age of 17 — until Tuesday. NY Observer / BetaBeat A buzz balloon about Yahoo!’s CES appearance and new product unveiling has been building and building, and now it’s popped, raining tiny chunks of news stories (“atoms”) on the heads of tech journalists everywhere. It’s not a disappointment, provided you were searching for yet another way to consume news in 2014. Ad Age / Digital Over the past year, Yahoo! has re-launched email, the homepage and Flickr. Now it’s time for a new look for its old ad business. Yahoo! is doing away with two of its highest profile ad-tech products — Right Media and Genome — and unveiling a new one, Yahoo! Advertising.

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Fortune Names Elon Musk Businessperson of The Year

Have you ever won an award? Of course you have. Everyone has, because there are awards for every possible thing you can imagine. The amount of awards completely robs them of their meaning, but it doesn’t matter — everyone likes getting awards/honors, so organizations and companies keep giving them out. Therefore, we imagine Elon Musk is slightly excited about being named Fortune’s 2013 Businessperson of The Year.

Musk, as you probably know, is the guy behind Tesla Motors and SpaceX. He definitely deserves the honor. Cool looking cars and space tourism are important. We think.

Anyway, you can read Fortune’s take on Musk here. Below is the full list of people considered for Businessperson of the Year.

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Joanna Coles, Wendy Williams and the Inside Story on the New JFK Book

LunchAtMichaelsForget about having to dig out a coat for the first time this season to ward off this morning’s chilly temps, the real sign of fall here is that the power lunch scene is back in full swing at Michael’s. Today the dining room was full of famous faces (Al Roker and wife Deborah Roberts at separate tables, Wendy Williams, Star Jones); entertainment bigwigs (Tad Smith, Nick Verbitsky); social swans (Margo Nederlander and pals); and more spinmeisters than there are Kardashian tabloid covers on any given week. You get the picture.

Fall also means the launch of a plethora of “important” titles and made-for-gift-giving books. I was joined today by Steve Koepp, editorial director of Time Home Entertainment, the book publishing division of Time Inc., who gave me the inside story on the company’s impressive and incredibly diverse fall list. He came toting three books to illustrate the point: the just-published Zoom: Surprising Ways to Supercharge Your Career by Daniel Roberts, born out of Fortune‘s compulsively readable “40 Under 40″ annual list and featuring original interviews from headline-making top execs, including Marissa Mayer and Under Armour founder Kevin Plank; LIFE‘s bookazine The Wizard of Oz: 75 Years Along the Yellow Brick Road; and JFK: His Enduring Legacy (published by Time as both a book and bookazine).

Steven Koepp and Diane Clehane

Steven Koepp and Diane Clehane

Between bites of Cobb salad, Steve told me the book business is, in fact, thriving over at Time Inc. thanks to the company’s multi-pronged approach to reaching all different readers with books that often connect them back to those people and eras that “resonate” and seem to grow more iconic over time. This is certainly true with The Day Kennedy Died from Life, which Steve described to me as “magisterial.” Certainly sounds like it. Due out Oct. 15, ahead of the 50th anniversary of the assassination of John F. Kennedy, the book is full of fascinating reporting, artifacts and images from Nov. 22, 1963. In fact, there is so much material that has been thoughtfully assembled that the book comes with a magnetic closure to hold a full-size exact replica of the issue of Life published immediately after Kennedy’s assassination as well as a gatefold with the entire Zapruder film — all 486 frames — published for the first time. Reporting includes the “centerpiece” of the book: a narrative by Dick Stolley, then the magazine’s Los Angeles bureau chief who flew into Dallas after the shooting and recounts his experience covering the event that made the world stand still. Read more

Morning Media Newsfeed: Yahoo! Unveils New Logo | Bezos Schmoozes | Manjoo Joins WSJ


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Yahoo! Introduces New Logo (Yahoo!)
We’re excited to share the new Yahoo! logo with you. It will begin appearing across Yahoo! properties globally. We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products. Ad Age / Digital Yahoo! has refreshed its 18-year-old logo to match the nearly two-decade-old portal’s ongoing makeover under CEO Marissa Mayer. Capping a 30-day campaign leading up to the official unveiling, Yahoo! pinned the first major redesign of its logo since 1995 to the site’s homepage early Thursday morning. But here’s the punchline: the new logo was not among the 30 teased over the past month. AllThingsD The new logo is slimmer and neat, with all the old serifs gone and minus the longtime whimsical tone. Stark and sensible — with an Optima font flavor and a whole lot of sharp edges (not very kid friendly, IMHO) — it’s very much in keeping with Mayer’s tidy design sensibilities. TechCrunch Honestly, the new logo reminds one a lot of fonts used in the 90s, especially the stock beveled and glossy fonts that appeared on the internet portal GeoCities, where many of us first learned to build these funny things called “Web pages.” Unfortunately, this is no longer the 90s and this logo is feeling pretty dated.

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Yahoo! Most Visited Website for First Time in Two Years

Laugh all you want at Marissa Mayer and her upsidedown lounge chair moves. Judge people who still have Yahoo! email addresses. But at least in terms of Internet traffic, Mayer’s takeover of Yahoo is making a difference. According to Adweek, in July, Yahoo! was the most visited website  for the first time since 2011.

Comscore’s stats say that Yahoo! had about 197 million unique visitors in July, better than Google (192 million), Microsoft (180 million) and Facebook (142 million). The achievement is especially notable because the numbers don’t take into account traffic gained from Yahoo’s Tumblr purchase in May.

When Mayer was named Yahoo’s CEO last year, the site lagged behind in third place. Grabbing first — even if it’s just for one month — is reason to celebrate.

Vogue Profiles Marissa Mayer

We love the faux-gravity-defying photo by Mikael Jansson of Yahoo CEO Marissa Mayer that crowns the Web version of Jacob Weisberg‘s profile piece for the September issue of Vogue. It captures the idea of the exec calmly piloting from the middle of a previous storm.

Weisberg visited Mayer at her offices in Sunnyvale, CA and also attended a movers-and-shakers party staged at her Palo Alto home. This new-mom CEO feels that one of the most positive signs is that employees are no longer leaking her emails to the press. She also has no problem admitting to a geeky love of certain digits:

“I really like even numbers, and I like heavily divisible numbers. Twelve is my lucky number—I just love how divisible it is. I don’t like odd numbers, and I really don’t like primes. When I turned 37, I put on a strong face, but I was not looking forward to 37. But 37 turned out to be a pretty amazing year. Especially considering that 36 is divisible by twelve!”

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Morning Media Newsfeed: Olbermann on ESPN2 | Rolling Stone‘s Cover | Yahoo! Earnings Down


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Keith Olbermann Will Return to ESPN (NYT)
ESPN is expected to announce on Wednesday that the former network mainstay Keith Olbermann, who contentiously departed in 1997, will return to host a one-hour, nightly show for ESPN2 later this year, according to three executives with knowledge of the deal but not authorized to speak about it publicly. Olbermann, 54, became renowned for co-anchoring ESPN’s SportsCenter with Dan Patrick — arguably the most auspicious pairing in the history of the show or the network. THR The show will originate from the ABC News Nightline studio overlooking Times Square. The two-year contract returns the erstwhile SportsCenter anchor to the network where he rose to stardom as an erudite and skilled sports commentator. His pairing with Dan Patrick on SportsCenter was among the most popular and memorable in the long history of the franchise. Politico / Dylan Byers on Media Olbermann had expressed interest in returning to ESPN as early as March, though network president John Skipper said at the time he was not “prepared” to bring the commentator back. HuffPost Olbermann recently signed a deal to host TBS’ studio coverage of Major League Baseball alongside Hall of Fame pitcher and analyst Dennis Eckersley in Atlanta; it’s unclear if that gig will be affected by his new one. Variety Olbermann has been out of work for 15 months since parting with Current (receiving a substantial severance package), an exit that fueled the perception of him as someone with a penchant for leaving jobs rather abruptly, and often under acrimonious circumstances. Still, he has maintained ties to his admirers via outlets such as social media, where he still commands close to 450,000 followers on Twitter.

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A Hyper-Local News Site That’s Chock Full of Ads

Fascinating piece at Nieman Lab by Dan Kennedy, assistant professor of journalism at Northeastern University and author of The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age. It’s all about The Batavian, a hyper-local news site in Batavia, New York.

Per the illustration above, The Batavian has something close to the “infinite scroll” Marissa Mayer toyed with recently on the front page of Yahoo. And as you scroll, and scroll, and scroll down through The Batavian, there’s a crazy quilt of local representin’. From Kennedy’s article:

There are a lot of ads — more than 140, every single one of them on the home page, a practice that publisher Howard Owens believes is more effective than rotating them in and out. There are ads for funeral homes and pizza shops. For accountants and tattoo parlors. For auto repair centers and ice cream stands. For bars and baseball (the minor-league Batavia Muckdogs).

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Sharon Stone Gag Article Hits Front Page of Yahoo

We were definitely stunned this morning when we saw the following headline parked at the top of Yahoo’s front-page Entertainment news scroll:

Although the front page outlet-tag credits only Variety, the article is actually from the Hollywood trade’s satire partner Hollywood & Swine. The four-paragraph item was fed to Yahoo on Saturday and republished minus the framing disclaimer, fooling some readers, puzzling others and offending many more:

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New York Times Puts Tumblr Dashboard in Print

Yahoo! buying Tumblr is a big deal, so The New York Times went all out with its coverage today. There’s a piece about Yahoo! moving into the old Times building on 43rd Street, but the most noticeable piece is in the Business section. There Times readers can find a giant replica of a Tumblr dashboard, complete with headlines and articles about the acquisition. It’s a cool and creative way to discuss the news.

There’s also a photo in the dashboard of Marissa Mayer laughing with David Karp (Tumblr’s founder and really, really rich dude). Oh, and on A1, the Times ran a piece about how Karp dropped out of school.

He was still home schooled though! So you know, do your homework, kids.

[Image: Tumblr, duh]

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